(02-16-2021, 05:17 PM)Roy Wrote: [ -> ]Let's keep this discussion productive and not derail it. We are here to discuss subliminals. There are certain rules on how to behave here.
yeah yeah well FIRST of all I DIDNT ask you. you're not in it. two) tell them to be more respectful and this wouldnt've even come up. how about that ,how about THAT !!
lets address THAT issue. I was on the subject of subs,NOT insults,smart ass remarks,ect. this goes both ways man and it needs to be addressed here!
Keith, remember that Roy is an admin and his comment is obviously targeted towards everybody. They are having a joke, your reaction to it is going a little overboard.
I see no mocking or laughter or anything towards you. Your post is what's attempting to escalate things quite alot. Lets just end it here.
(02-15-2021, 02:09 PM)Shannon Wrote: [ -> ] (02-15-2021, 12:46 PM)THolt Wrote: [ -> ]@Shannon
Very nice explanation.
Regarding E4, when I finish my run in May, how long should I wait until I start my next sub. I am thinking about running OF to deal with my fear issues.
Thank you.
I suggest spending 1 week to 1 month taking some time off a long run.
@
Shannon I woke up at 5:15 am this morning with my ipod paused so I'm not sure if I got 3 loops done for OF V2.
Last night February 16 to this morning is supposed to be the 6th of 35 cycles, 1st of 6 days on.
Should I count that even if I woke up with the ipod paused not being sure if I got 3 loops done? Or should I aim for tonight as 1st of 6 days on again?
(02-15-2021, 08:47 PM)DarthXedonias Wrote: [ -> ]@Shannon I did have one other question that came to mind Shannon if you don't mind. I know with things like DMSI you said some things will be permanent while things like the aura will fade eventually after you stop listening to the sub because the aura requires too much energy and focus. I was wondering if in your opinion a lot of the changes done by the new MLS will be permanent? I'm assuming so possibly because it is making physical changes to the brain as well with possibly wiring it differently to be better at learning?
If you use the program long enough, and use it properly, you should be able to achieve long term or permanent gains with it in all the directions that are not constant effort. As in, if you change the underlying programming, it should become permanent. Changes to the brain would be as permanent as their usage rate is.
(02-16-2021, 05:47 AM)ChangeMaker Wrote: [ -> ] (02-13-2021, 11:02 AM)Shannon Wrote: [ -> ]ChangeMaker said...
Quote:I wanted to ask you if there is anything related to black magic/occult stuffs or something similar you use in any of your subliminal or any products? I am asking this because I don't want to involve in any magickal stuffs because of my personal preference. Another reason this question comes to my mind is because several friends of mine reported that they are using subliminals from a certain company and that the company uses occultish stuffs in their subliminals, and they are very open about it. I mean they publicly say they do. That info brings doubt into my mind that if all the subliminals are made that way.
Although I am not very religious, I don't want to involve into anything that has little bits of magickal rituals or similar thing. That's why clearing that doubt is very important for me.
We don't allow people to discuss magick and the like here on the forum because it's not appropriate, and I don't put "black magick" into any of my subliminals. "The occult" is a broad subject because "occult" doesn't mean what you think it means. It comes from Latin, and means simply "hidden". It refers to knowledge that was kept hidden from those who were not wise enough to use it safely or wisely. These days, most of that knowledge has been foolishly published for anyone to see, and there are still very few who understand it or use it wisely. What I use in my subliminals is your natural subconscious abilities. Nothing more. Remember that our creed is, "Safe, effective, useful."
While you can use "magick" to do things like erect a directional reflection shield, really what you're doing is communicating to your subconscious that you want to use your natural energy field in a defensive protective way. Which is what I am doing in the script. Is it really "magick" or is "magick" just the use of your natural subconscious abilities that you did not consciously know you had?
"Black magick", any apprentice of any school of the Art worth a damn will know, does not exist. Magick is a tool, and as such, it is what it is, just as a hammer, a saw and a screwdriver are. Nobody ever asked, "Is this hammer evil?" because someone used it to murder someone else. A tool is a tool. It is how it is used that matters, and that depends on the user, not the tool.
Those who do harm to themselves and others using "magick" are either not understanding, or not believing, certain Universal Laws. You cannot act without repercussions, and you will always have your actions balanced out. If you act to harm, you will experience harm. There is no escaping that Law. For that reason, anyone who intentionally harms themselves or another using "magick" is, in my opinion, an idiot. And they will probably be a short lived idiot as well.
Unintentionally harming yourself or others with "magick" is no excuse either; it still invokes the Law. This is why this knowledge was kept hidden for so long: too many humans are just itching to win the Darwin Award. Keeping it hidden was a way of keeping the idiots out there from hurting themselves. It takes a thorough understanding of the Laws of the Universe before manipulating that universe can be a safe act. This is sadly something that has been forgotten and ignored for too long.
My subliminals make full use of your natural abilities, consciously and subconsciously. There is nothing "evil" or "supernatural" going on. That is why my subliminals are safe to use. I'm not stupid, and I'm not going to take liberties with your mind, your free will or your safety.
Quote:1. For some reason, all the women I like friend zone me. I confessed to some women I like and all rejected me and they said "they thought we were just friends" 
Although I joined PUA world like many, and tried to solve everything logically, tried to act like an alpha (because I think I am beta, weak, immature), honestly, I couldn't. And worse, I keep attracting same kind of women who will friend zone me and create huge depression in my mind. It is like Shannon's cycle. Mine comes like every 2 year or so.
Pickup training doesn't work for guys like you because guys like you need to make changes at the deep subconscious level, and do it in ways that Pickup does not address or account for in dealing with the person trying to do it. Guys like you will not be able to "fake it". Women will see through your act and treat you exactly as they have treated you. In fact, for guys like you, "fake it till you make it" always fails to "make it" because women respond very poorly if they detect you "faking it", which leaves you unable to ever "make it".
Quote:2. I believe I have kept so many emotions suppressed inside me, and tried to hide all that now they wanna come out. how do I know? Many imaginary scenes automatically play inside my head with sudden outburst of emotion. Let me give an example. My mother is very very strict. She is like alpha in my family, she even dominates my father. My father is honestly weak, beta kind. So since childhood, my mom restricted me from many things. She told me seduction and sex are very very bad, terrible sin. She kept me home while other boys socialized and played outside. She still wants me to be in complete control of her. and many other things. So, after joining PUA, I realized that she programmed me to fail today with women. I probably have deep shame, guilt towards seduction and sex, so I avoid them subconsciously. Now I have huge anger towards her. I mentally imagine fighting with her and even killing her. Huge emotion comes up too, as if its happening in reality. Maybe my emotions want to come up and get released, but I am stuck.
The dominant, insecure, manipulative and controlling mother paired with the weak father. How predictable that you should have these issues as a result.
Quote:3. Although my mom restricted me in many ways, I secretly developed terrible porn and masturbation addiction. I can't live without masturbating 5-15 times to porn per week. I am now 25 btw. I feel really guilty after doing it. every single time. I feel very low mentally. physically it's not that of an issue. I recover within 1-2 days. But something inside me is telling that the addiction is ruining my life. Shannon told last time that I might be a very high testosterone guy like him. I can't get rid of the guilt though. And I have developed premature ejaculation. I am still virgin though. but now, it takes me 5-10 seconds to blow my load. It used to be lot longer when I was younger.
You could be strapped to a table unable to reach your penis for as long as you had air, water and food, and you would live. Let's not get overly dramatic here. The problem isn't that you can't live without it, the problem is that the part of you that seeks masturbation as a method of dealing with your fears is currently dominant. It is probably the only way you know how to cope with your situation. All you need to do is develop a new, better coping mechanism. You hold beliefs that cause you to self punish with guilt, shame and fear, and then to deal with that you seek some source of escape, comfort, pleasure, relief, something. The issue you almost certainly have is that you also hold beliefs that your coping mechanisms are bad, which makes your situation a vicious circle: feel bad, punish self, seek relief, feel bad, punish self... and it seems very likely that the more fearful you get, the faster you achieve orgasm, because for some reason your subconscious sees orgasm as some sort of relief. Maybe it is the only pleasure you have? But this also triggers negative responses and fear.
Your first issue is going to be to stop the vicious cycle. You will need to deal with and neutralize your guilt, shame, fear and faulty beliefs to do that.
Quote:4. Last time I told my academic performance was ruining too. However, I suddenly gained confidence in my academic life and right now I am not only doing well, I am the best guy in my university. So that's one good news. I will graduate at the beginning of 2022.
Congratulations. At least not everything is bad!
Quote:I am very perfectionist type. For some reason I couldn't follow anything from any place. I didn't go full in with PUA stuffs, neither did I go full in with Shannon's advice (which was to either use free Emotional healing, or AM6 if I can afford it). I don't know what is still blocking me. I am also surprised that my academic life dramatically improved even if I did nothing. I just wanted to improve my grades so I don't fall into probation in university. I am guilty of using several other subliminal, Quantum healing, hypnosis, NLP, PSTEC, Tapping, meditation, visualization etc etc. everything. I never mixed anything with Shannon's subliminal though. Shannon prohibited it and I recalled, stayed away.
Perfectionism is the result of fear of criticism and the inability to handle it. You tried using all of that other stuff, but you didn't try the simple, free option you had from me, probably because you're afraid what I offer will actually work.
Quote:My current goals are -
1. finishing my university well (which I am doing well at the moment) and moving to a different place, because I really think I should be away from my mom for some time so I can grow freely, she still decides everything in my life right now and I am also comfortable with that
2. getting really good with women (no PUA stuffs helped me so far, I implemented little too 
)
3. become more social ( I am not that bad though, I can easily stand in front of 50-100 people and present something, I am a designer, so I do it often, but I do it because I have to do it, not for fun),
4. solving my premature ejaculation issue and becoming skilled in bed too,
5. start earning money,
6. clearing my mental issues,
7. becoming health and fit (I am skinny), and stylish
8. becoming a MAN, alpha powerful man
I want to use subliminal again and I wanna do it with your stuffs. I don't know for how long will I stick to, but I will have to start first. In today's world, we have too many options and we implement nothing! I am very guilty of that.
If you want my advice, forget about women and PUA. You have a lot of work to do on yourself before women will matter. Finish college and do the best you can. You would be surprised how well a man can do simply by being successful financially, which is what a good job resulting from college degree will do for you.
In my opinion, you need to move away from your family and start building yourself up. You want to do this when it makes the most financial sense, unless it's a desperate "now or never" scenario.
When you do certain specific things, you will find that all of your issues fall like dominoes, one after another. The key, as I said before, is to break the vicious cycle you're in. You need to get away from the toxic people in your life who induce, enforce and reinforce toxic thinking and beliefs that result in guilt, shame and fear. You need to interrupt the thinking and beliefs that result in guilt, shame and fear. You need to stop worrying about things that don't matter. Stop turning everything into a reason to beat yourself up, berate yourself, put yourself down, punish yourself.
If you want to try using my subliminals, then you need to commit to doing it right. If you can't afford to buy something, then use EHPRA free, and use it for at least 6 months. If you can afford to buy something, then you're going to be most helped by LTUv6, OFv2 or EHPRA v4 in that order. AM6 is a useful program for what it is, but it's very old technology at this point, does not have the ability to handle the fear levels you have, and will not be the best choice anymore. Women will come as a natural part of you healing and fixing yourself and achieving your true inner potential. Focus on that.
If you want to use something else, then pick one thing and stick with it. Your fears will try to get you to switch back and forth so that part of you does not have to deal with actually making progress by keeping your conscious self chasing it's tail. Whatever you do... stick with it, follow the instructions and FINISH WHAT YOU START.
@Shannon thank you for detailed advice. Like you said, AM6 is too old to handle this level of emotional baggages right now. So I think EHPRA Free one is same as AM6 (old and not the best solution right now).
I am thinking about investing on myself. You wrote "If you can afford to buy something, then you're going to be most helped by LTUv6, OFv2 or EHPRA v4 in that order".
Did you mean, I should do all three in that sequence? or did you give me the best, then next best, then next best in terms of power, effectiveness?
I mean that those are the programs that would be helpful for you. LTUv6 would be the most helpful, followed by OF, followed by E4. I suggest that if you can't afford LTU v6 one stage at a time, you do OF v2 and then re-assess. If you can't do LTUv6, and don't want to do OF, then E4 would be your choice.
Quote:I am planning to do either OF v2 or EHPRA v4 right now, because these are under my range of current affordability. I can also do DMSI/ Natural seduction (which you created recently), but I think you won't recommend me those now, as you advised me to forget about women and PUA for now. I am trying my best to forget those, but whenever I see a hot woman walking by/ see someone's facebook post/see couples I feel jealous inside and feel like I need those moments too. I feel a little bit desperate, vulnerable.
Another thing I didn't tell you in that post, I always notice that women find me attractive, they give me signals and I also can read those. Even today! I went outside home to a bank to deliver my tution fees, I saw a beautiful girl whose eyes changed as she saw me on road, I just could feel the attraction. Then coincidentally we both entered the same bank. She seemed freshment university student of my university. I said hi, are you from my university, she smiled and said yes. Then nothing else happened as I finished my work and left, but she was looking at me as I was leaving. I could tell that she wanted to ingage in more conversation or similar... This incident reminds me of something. I get this kind of opportunities always, but something invisible blocks me to take it forwards, or I have no clue what to do next...
So I see this as positive as well. At least I am not like my other friends who complain women never find them attractive. My issue probably appeared directly from my mother's comment which I recall clearly. "Always stay away from seduction, it is a great sin". Like I told you, I have been strictly raised by her "rules", I somehow don't disappoint her. I once wrote on a paper, as I was randomly journaling my life, "all the things I do but don't wanna do, I still do them to make my parents happy".
Anyway, I will follow your advice and focus on career now. Women will matter later. I am still very immature and CAN'T HOLD ANY PRESSURE. So I always try to avoid all. Even I can't look into the eyes of strangers. I remember my grand mother once told me, when you talk to a seller in the market, look directly into his/her eyes and TALK. But me? 
I break eye contact in fear, as if he will kill me/I am guilty.
I will have to shift country in 2022. I can't do it now as you said it doesn't make sense at my current financial condition. And I have only 3 more semester to graduate, I will do it well, as I am shining well here. I will utilize that. It also helps me to keep my head up. Even my internal selk talk changed. "I am the best student on my uni" which used to be "why did I choose to study architecture?".
Anyway, I will go for OF/EHPRA (/DMSI/Natural Seduction- in you advice them in case). I can afford them now. I am committed to follow everything you said, so I dropped PUA stuffs.
The key is, do what is best for yourself. And who can build a house on sand? You need a foundation. If your foundation wasn't poured or constructed right, you need to fix it before you worry about other things. Whether or not you use my programs, you need to focus on doing what is best for yourself, and without harming others in the process. Make yourself the best you can be. That will attract women like nothing else, and you won't have to do anything once you're successful. So work on yourself and your internals first.
(02-16-2021, 03:44 PM)ncbeareatingman Wrote: [ -> ] (02-16-2021, 12:24 PM)RTBoss Wrote: [ -> ] (02-15-2021, 09:36 AM)Shannon Wrote: [ -> ] (02-15-2021, 12:03 AM)ncbeareatingman Wrote: [ -> ] Alright ,cool. thank you!
one quick question, will the focus fire subs be thee same price as the regulars ,115$ a pop or less becoz it is a FF?
Just curious. thanks.
You know how pricing works. It's based on generation. Because of the pandemic, prices have not been raised with the advancements to generation, so a single stage of 5.5G and up will be $114.95 per copy. Now if you really want me to raise prices, I can. But I don't think this is the best time to do that. 
LMFAO - this reminds me of when a client of mine asked for a discount and I explained how they were already receiving a discount, and that I thought maybe I should hike the rate I was training them at.
Im sorry I ever asked the question,. I asked a sincere genuine question because I TRULY did not know whether this would be a lesser priced sub,because it is a focus fire and not a regular full on sub; THe response back to me:
I Not only get insulted for asking now Im being mocked/laugh at,THIS IS BULLSHIT!! double standard BS, yawl get to say anything you want to me and yawl can say me, and its all my fault responding/reacting back !! BS> YOU dont get to insult me like this and then put it off on me IML!! NOT LMAO!
you all DONT know me worth AF but love to act like you do! I've never met you, never ever spoken on the phone,never spent anytime together person,ect. this disresectful AF! Yes it is too.
Keith, you seem to think that somehow focusfire subs are inferior to other subs and don't deserve the price. That is the issue. The price comes from the difficulty in creating them, and that is not going away just because they're focusfires. They have the same price because they are the same level of difficulty and the same level of power. One just has a shorter script.
Nobody insulted you. I was jokingly reminding you of how things work. But you are taking things in an unnecessarily negative way and over-reacting. This isn't the first time you've done that. It's gotten you banned before, if you will recall. It is unproductive for you to get upset like this, especially when nobody was trying to insult you or be nasty to you. I fully understand that for your personality type, this is sometimes just a thing. It happens. But again... nobody was trying to insult you. That was your interpretation of things, and that is therefore on you.
If you'd like to see what I mean, let's say I take offense at you saying that focusfore subs aren't as good as regular subs? That actually could be insulting, if I cared to be upset by your misunderstanding of the matter. But I choose not to be. See what I did there? I didn't assume you were trying to be insulting, when there was a perfectly good explanation otherwise, and I tried to make it a lighthearted joke instead of taking it as an insult. Maybe you could learn something from that.
Ross was laughing at the joke I made, not you. That's because unless you're looking for a reason to be upset, the joke (if you notice it) is funny. Not because somehow we are laughing at, mocking, or insulting you.
Hi Shannon, on OF2 sometimes I experience sweating in the chest area when I was sleeping at night. Is this related to fear being processed?
(02-17-2021, 10:09 AM)sushi521 Wrote: [ -> ]Hi Shannon, on OF2 sometimes I experience sweating in the chest area when I was sleeping at night. Is this related to fear being processed?
It could be fear being processed, or it could be the effects of the Directional Reflection Shield firing up to protect you from something.
After thinking about this for a bit, I'd like to point something out.
The pricing model we use is based on generation of technology. Each generation gets more complex and more effective and powerful, and thus is more valuable; but at the same time, it gets more and more difficult to improve, develop and advance the technology and it gets more and more complex and difficult to build. That is also why the price goes up.
The price of a 5G program is $89.95 per copy, per stage. 5.5G is $114.95 per copy. But because of all of everything that has been going wrong -the cycles, the pandemic, etc. - I haven't raised prices according to generation since we went past 5.5G.
So 5.75G should be more; 5.75.1G should be more than that. 5.75.2G should be an increase. And so on.
I haven't done this because I understand that you guys are having a hard time, as a result of you being affected by the pandemic. Everyone is having a hard time right now. Everyone is hurting.
So that's a discount. You're already getting a discount on every 5.75.0, .1, .2, etc. program because of that.
On top of that, the US dollar is being printed at an insane rate, and it is losing value quickly now. Just in the last year, it's lost at least 10% of it's value, maybe more, because certain people in power who think they understand economics really have a lack of oxygen to their brains as a result of having their heads up their asses. Instead of doing the right things, they'd rather just try to print and spend their way out of the issue, which will devalue the US dollar more and more as more and more are put into circulation. History has shown time and again, this always leads to the same exact result, and it's not "Oh, yay, it worked!". And because the value of the US dollar is going down, the prices of goods are going up to compensate.
But we haven't raised prices. Because we understand you guys are hurting financially. Which means that as the value of the dollar goes down, we have the option of:
1. Accept less value for the same product by keeping the same currency and price.
2. Raise prices to compensate.
3. Change what currency we accept payment in.
Right now, I do not have a way to change currencies reasonably easily. That may happen in the future, but for right now it's not an option given our circumstances.
I don't want to raise prices, because I don't want to make it harder to buy my programs. I will only do that if I absolutely have to until all this financial BS blows over and it is something that my customers can handle dealing with.
Which means we are effectively getting paid less value in purchasing power, for the same number of dollars. Which is... a form of discount.
So you guys are getting a serious discount.
Now let's say I was raising my prices to match inflation, and I was still increasing them for each generation.
We'll estimate that the price of 5.75G went to US$199.95 a copy, and then we added just a measly $5 for each .1 at the end ($5 seems low to me, but we'll go with that).
That would mean that...
5.75G would be $199.95 before inflation.
5.75.1G would be $204.95 before inflation.
5.75.2G would be $209.95 before inflation.
5.75.3G would be $214.95 before inflation.
5.75.4G would be $219.95 before inflation.
5.75.5G would be $224.95 before inflation.
5.75.6G would be $229.95 before inflation.
Now if we add in inflation, just what's happened since January 2020, and we estimate it to be 10%, those prices become:
5.75.0G would be $219.95 a copy per stage.
5.75.1G would be $225.45 a copy per stage.
5.75.2G would be $230.95 a copy per stage.
5.75.3G would be $236.45 a copy per stage.
5.75.4G would be $241.45 a copy per stage.
5.75.5G would be $247.45 a copy per stage.
5.75.6G would be $252.95 a copy per stage.
Now these prices may be hypothetical, but they're not far off what they would actually be if I wasn't trying to avoid raising prices because I want to make sure you guys can afford my stuff. The problem is, by doing this, I have lowered the perceived value of my work, and now I have people doing things like asking if the price will go down because it's "only a focusfire". It being a focusfire means that it has a shorter script. That doesn't mean it's any less difficult to build, requires any less precision and attention to fine detail, or has less effectiveness or value. The value is still there. That's why the price is the same and set by generation.
Sooner or later the prices will have to go back to where they need to be - partly because I can't afford to keep prices artificially low forever, and partly because the perceived value can't be artificially low because I'm trying to be helpful instead of just do business and disregard my customers.
And even doing this, our sales are way down.
So please, keep in mind what is actually happening, and what reality is. $114.95 a copy for anything 5.75.5G and up is artificially low, and by a LOT. Please appreciate what I'm trying to do here, because I am taking a serious hit financially so you guys can still afford my stuff. Eventually, the prices will be corrected.
I think you should raise your prices to their true value Shannon.
While noble minded of you to artificially reduce your prices, it devalues your work and more importantly your self worth.
Our self worth is intrinsically related to the value we generate in the world. When we devalue ourselves to appease others, it’s just a downward spiral.
(02-17-2021, 04:11 PM)Determined Wrote: [ -> ]I think you should raise your prices to their true value Shannon.
While noble minded of you to artificially reduce your prices, it devalues your work and more importantly your self worth.
Our self worth is intrinsically related to the value we generate in the world. When we devalue ourselves to appease others, it’s just a downward spiral.
Some of us can't even find a job with this pandemic. If sales are down with these prices they will just get lower if they go up now. Shannon has a great heart and compassion for his customers.
(02-17-2021, 04:48 PM)Z-Man Wrote: [ -> ] (02-17-2021, 04:11 PM)Determined Wrote: [ -> ]I think you should raise your prices to their true value Shannon.
While noble minded of you to artificially reduce your prices, it devalues your work and more importantly your self worth.
Our self worth is intrinsically related to the value we generate in the world. When we devalue ourselves to appease others, it’s just a downward spiral.
Some of us can't even find a job with this pandemic. If sales are down with these prices they will just get lower if they go up now. Shannon has a great heart and compassion for his customers.
I think both of you are right. The question is, will raising the prices lower sales even more? If my customers can't afford the product, they won't buy it. If they don't buy it, I can't pay for taxes, electricity, server space, bandwidth, or the people who help me keep the business running - never mind paying myself. And if I can't pay myself, how will I pay my taxes and bills and so forth?
I believe that what is best for business is what is simultaneously best for the customer and the business owner. That is typically a price they can agree on. Right now, I think a lot of people would agree, food, water, shelter and medicine comes first. And without being able to find a job, or keep one, or find enough work, or pay the bills I mentioned, how will they have money to pay what my programs are really worth?
This is, in effect, the
only circumstance under which I would lower my prices. Because the best price is the one people will pay. Something is better than nothing.
At the same time, I don't want people to think that just because MLS 5.75.6G is not $252.95 a copy that it's only worth $114.95, or that because I'm going to be building some focus fires soon that they're not worth $114.95 because they're "just" focus-fires. If that starts happening, I may have no choice but to raise prices. Ultimately, what I want is what you want: I want the price to be what the value is. But when pandemics start happening, which triggers lockdowns, which triggers job losses, which triggers economic suicide, which triggers a long-coming currency devaluation, which triggers inflation, which triggers people to have to focus on the essentials... I have to take that into consideration.
I, like everyone else, an caught between a rock and a hard place. For now, the price will not change. But you're going to see a lot of changes happen in 2021, and hopefully one of them is a way for me to make us all get what we want.
(02-17-2021, 07:46 PM)Shannon Wrote: [ -> ]
I, like everyone else, an caught between a rock and a hard place. For now, the price will not change. But you're going to see a lot of changes happen in 2021, and hopefully one of them is a way for me to make us all get what we want.
Release UMS2, everyone who buys it makes more money to afford higher priced subs. Everyone wins