08-08-2016, 07:09 PM
Stage 1 day 20
It's been a rough couple days.
I've felt tense, frustrated, and very much off track due to a lot of small errors popping up in different areas.
The last bit of frustration came from my copy coach, who gave me his take on how to pick up my first customers. I'm actually pretty sure his advice comes from around 2010, which is when he first started his coaching, because some of the concepts are so loosely applicable right now it's a bit ridiculous.
Then it came to me that not every mechanic who's good at fixing cars is great at marketing and picking up clients. VERY different things are at play here, and it's very much apparent that my coach is good at creating converting copy but is lazy when it comes to client attraction.
So, opposites attract lol
I know how to muscle my way into various groups and show off my chops (obviously I have to develop some chops - ie. sales samples that converts well - in order for me to show anything off). My coach is also apparently a very minimal effort kind of guy.
What doe that mean?
He relies on backend sales from his other products to pull in copy clients as his primary mode of getting copywriting work.
Don't get me wrong, i know a bunch of others who more or less do the same BUT as a secondary method of client attraction.
This is why my coach hasn't really been able to pull in much 5-figure work (i had to read between the lines to figure that one out). I get it now, and I think he sort of hides that aspect of his biz from his students. But I'm not the average student *evil laugh*
In all seriousness though, I'll be listening to him for his copywriting ability, but definitely NOT for client attraction.
Some of his methods for client-getting include putting an uncomfortable amount of power in the hands of the customer, which is like kryptonite to us copywriters.
Yeah...not gonna happen, sorry.
But everyone has strengths and weaknesses, and I get what his are now.
Other then that things are literally a grind right now. New paypal account still hasn't been made yet due a lot of small but unforeseen errors, but I'm still slowly inching my way toward the goal line.
It's been a rough couple days.
I've felt tense, frustrated, and very much off track due to a lot of small errors popping up in different areas.
The last bit of frustration came from my copy coach, who gave me his take on how to pick up my first customers. I'm actually pretty sure his advice comes from around 2010, which is when he first started his coaching, because some of the concepts are so loosely applicable right now it's a bit ridiculous.
Then it came to me that not every mechanic who's good at fixing cars is great at marketing and picking up clients. VERY different things are at play here, and it's very much apparent that my coach is good at creating converting copy but is lazy when it comes to client attraction.
So, opposites attract lol
I know how to muscle my way into various groups and show off my chops (obviously I have to develop some chops - ie. sales samples that converts well - in order for me to show anything off). My coach is also apparently a very minimal effort kind of guy.
What doe that mean?
He relies on backend sales from his other products to pull in copy clients as his primary mode of getting copywriting work.
Don't get me wrong, i know a bunch of others who more or less do the same BUT as a secondary method of client attraction.
This is why my coach hasn't really been able to pull in much 5-figure work (i had to read between the lines to figure that one out). I get it now, and I think he sort of hides that aspect of his biz from his students. But I'm not the average student *evil laugh*
In all seriousness though, I'll be listening to him for his copywriting ability, but definitely NOT for client attraction.
Some of his methods for client-getting include putting an uncomfortable amount of power in the hands of the customer, which is like kryptonite to us copywriters.
Yeah...not gonna happen, sorry.
But everyone has strengths and weaknesses, and I get what his are now.
Other then that things are literally a grind right now. New paypal account still hasn't been made yet due a lot of small but unforeseen errors, but I'm still slowly inching my way toward the goal line.
