10-04-2019, 04:26 PM
I've had a question asked of me recently that I would like to address for the general public.
That is: "Do you price your programs according to how new they are, just because they're newer, or is there something else deciding that? [Other producer] says they only raise prices when they add value, not just new technology."
The answer is that we price our subliminals according to their value. The value is determined by what they are capable of doing. It is determined by the technology they have in them, and the value at which we price them is determined by what the majority of our customers perceive to be the value they are getting from the program. The idea is that there is a sweet spot price where the customer is happiest with the value they get from the program according to what they paid for it, and when we price our products according to that sweet spot, we (the seller) are in maximum agreement with you (the buyer) as to what the program is worth. The end result is that you are happiest and we make maximum profits.
The technology we add to our programs IS added value, because each thing we add makes our programs work better, faster, more efficiently, or some combination of those. The idea that we could add value OR technology isn't correct; we add value by adding new technology, which is how we make the programs better.
Each new technology generation is based on a specific set of technologies that, together, form the basis for what defines that technology generation, along with how that set of technologies forces us to build the programs for maximum effectiveness. Because each technology generation is more powerful, faster acting, more obvious, more successful and more capable than the one before it, the perceived value is higher than before, and the price must match that perceived value for you to be happiest with your purchase and for us to make the maximum profits.
In the end, the way we choose our prices is based on what the majority of YOU think about that technology generation. Many times, I have wanted to charge more than I did because my personal perception of the value was based on the work I did and the things I knew about the technology. But the price that was reflected as being the one that best balanced the happiness of my customers with the most profits wasn't always as high as I personally thought it should be. Whenever that happens, I always go with the price that reflects the most possible happy customers, even if it's not what I would have chosen, because I know that when we hit that sweet spot, the value you get is equal to or greater than what we are asking for it, and you will be happiest. That is what generates maximum profits for us. Sometimes, we have had the reverse happen, like with Life Tune-Up v5, which was revealed to be best at a price higher than what I was expecting.
Ultimately, the price we charge is determined by the value you perceive. In the end, YOU choose the price that makes you happiest and produces the most profits, and we just go along with that.
Some of you may not agree that you like the prices we are charging as a result of this method. There will always be people who don't agree, but again, the prices we charge are aimed at making the most possible of our customers happy with the value they received for what they paid. Not everyone is going to necessarily be included in that majority. But given that this results in the best word of mouth advertising, the most happy customers, the most sales and profits and the least refunds, why wouldn't we do it this way?
So yes, when we add new technology, what we are doing is adding value; and then we listen to the majority of our customers on what that value actually is whether or not we want it to be higher.
That is: "Do you price your programs according to how new they are, just because they're newer, or is there something else deciding that? [Other producer] says they only raise prices when they add value, not just new technology."
The answer is that we price our subliminals according to their value. The value is determined by what they are capable of doing. It is determined by the technology they have in them, and the value at which we price them is determined by what the majority of our customers perceive to be the value they are getting from the program. The idea is that there is a sweet spot price where the customer is happiest with the value they get from the program according to what they paid for it, and when we price our products according to that sweet spot, we (the seller) are in maximum agreement with you (the buyer) as to what the program is worth. The end result is that you are happiest and we make maximum profits.
The technology we add to our programs IS added value, because each thing we add makes our programs work better, faster, more efficiently, or some combination of those. The idea that we could add value OR technology isn't correct; we add value by adding new technology, which is how we make the programs better.
Each new technology generation is based on a specific set of technologies that, together, form the basis for what defines that technology generation, along with how that set of technologies forces us to build the programs for maximum effectiveness. Because each technology generation is more powerful, faster acting, more obvious, more successful and more capable than the one before it, the perceived value is higher than before, and the price must match that perceived value for you to be happiest with your purchase and for us to make the maximum profits.
In the end, the way we choose our prices is based on what the majority of YOU think about that technology generation. Many times, I have wanted to charge more than I did because my personal perception of the value was based on the work I did and the things I knew about the technology. But the price that was reflected as being the one that best balanced the happiness of my customers with the most profits wasn't always as high as I personally thought it should be. Whenever that happens, I always go with the price that reflects the most possible happy customers, even if it's not what I would have chosen, because I know that when we hit that sweet spot, the value you get is equal to or greater than what we are asking for it, and you will be happiest. That is what generates maximum profits for us. Sometimes, we have had the reverse happen, like with Life Tune-Up v5, which was revealed to be best at a price higher than what I was expecting.
Ultimately, the price we charge is determined by the value you perceive. In the end, YOU choose the price that makes you happiest and produces the most profits, and we just go along with that.
Some of you may not agree that you like the prices we are charging as a result of this method. There will always be people who don't agree, but again, the prices we charge are aimed at making the most possible of our customers happy with the value they received for what they paid. Not everyone is going to necessarily be included in that majority. But given that this results in the best word of mouth advertising, the most happy customers, the most sales and profits and the least refunds, why wouldn't we do it this way?
So yes, when we add new technology, what we are doing is adding value; and then we listen to the majority of our customers on what that value actually is whether or not we want it to be higher.
Subliminal Audio Specialist & Administrator
The scientist has a question to find an answer for. The pseudo-scientist has an answer to find a question for. ~ "Failure is the path of least persistence." - Chinese Fortune Cookie ~ Logic left. Emotion right. But thinking, straight ahead. ~ Sperate supra omnia in valorem. (The value of trust is above all else.) ~ Meowsomeness!
The scientist has a question to find an answer for. The pseudo-scientist has an answer to find a question for. ~ "Failure is the path of least persistence." - Chinese Fortune Cookie ~ Logic left. Emotion right. But thinking, straight ahead. ~ Sperate supra omnia in valorem. (The value of trust is above all else.) ~ Meowsomeness!
