(01-28-2020, 12:39 PM)Shannon Wrote:Quote:But what I would like to see in the shop is a certain "people who used this program had the following benefits after usage of 3-6 months:" and then a list. At the moment it is just a list of goals what the program tries to achieve but not a list of the goals that were achieved. I know it's not easy to get field data and feedback from customers to make such a list. But maybe also for people here on the forum, if they use a program for long enough and they write a detailed review they get a $10 voucher for the shop or something like that. I know that might also mislead people that try to take advantage of that but if they bought a program and they can verify it, then you can allow it to them. Maybe only reviews for the latest generation or 5.5 and up. I don't know. I think there are a lot of intelligent supportive forum users that want you to succeed, Shannon, maybe we can help coming up with ideas and you can choose what you like or just ignore it.
Unfortunately, there is no way to do this. Without incentivising it, we won't get the reports, and if we do incentivize it we (and our customers) have no way to know it's genuine. Nobody is going to believe "paid for" reports anyway, and that would only serve to damage our reputation and trust the public has for us. Believe me, we have been through every possible angle on this, and there is no good solution there that we can see.
I work some with e-commerce and have seen many of our clients work with multiple designs of the homepage, to test that works better. Let say you use 2 different ones, then you can compare how effective they are at converting visitors to become buyers.
I agree that the testimonial section is one of your most important tools into getting new customers, and also that you shouldn’t pay for testimonials. But you could make it easier for new customers to see different testimonials for different types of problems and with different usage time.
I have arguments for it before, but right now your product pages are LONG and filled with information that perhaps attract one type of customer that really likes all this type of details, but overwhelms another. To test this you could try two different designs, and in the end maybe come up with a combination. To reach new customers I think you would benefit from your professionalism that really goes trough the whole website and the forum, but you need to think a bit more like a marketer and not subliminal producer regarding in how you design your product pages. Real marketing isnt about manipulation by using guilt, shame and fear and being pushy about it like you see sometimes, it’s about understanding your value and how it’s best communicated to different target groups that have interest in what you are offering.