Subliminal Talk
Shannon's Journal Discussion Thread, Vol. 5 - Printable Version

+- Subliminal Talk (https://subliminal-talk.com)
+-- Forum: Men's Journals (18+ NSFW) (https://subliminal-talk.com/Forum-Men-s-Journals-18-NSFW)
+--- Forum: Men's Journals (https://subliminal-talk.com/Forum-Men-s-Journals)
+--- Thread: Shannon's Journal Discussion Thread, Vol. 5 (/Thread-Shannon-s-Journal-Discussion-Thread-Vol-5)

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450


Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-04-2019

Welcome back.  Carry on!


RE: Shannon's Journal Discussion Thread, Vol. 5 - Yous - 10-04-2019

Im new but i have read the forum and Personally i think that the prices are now ok. If in 6g they work much more better and much more faster you will not need anyway to raise the prices because  you will sell much more. But if the demand its much more higher or the programs turn out to work better the prices will raise naturally.

Normally prices are set in relation to supply and demand. In this case there is a lot of good supply and being archives, practically unlimited, therefore with an increase in demand, prices could be increased without damaging sales or the sales benefit ratio.

This increase in demand would be determined, of course, because it has been shown that they work better and faster in most people, meeting all or most of the objectives pursued.



On the other hand it is true that it is important to find the right price, because a price that is too low can make the product feel inferior and everyone likes to think that they are buying the best, however a price that is too expensive depending on the profit would hurt sales.


That is my humble opinion considering that I am new here


RE: Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-04-2019

The price has to primarily please the target demographic, wouldn't you agree? Supply and demand does not work with digital products, because the supply is always equal to the demand. Every time someone "demands" it (buys it) they have a new copy that comes from the original on our servers, from which an unlimited number of copies can be made.

If we based our pricing model on supply and demand, we would still be charging $9.99 a copy, because for a "subliminal" there is a flooded market.

However, we started using the current pricing model specifically because the profits kept going down each time we improved the programs. Why? Eventually I figured out that the price was perceived as being too low for the value given, and this made our customers suspect something was wrong. They stopped buying, because basically this created a sort of cognitive dissonance, which made them suspicious of being tricked, and thus uncomfortable.

I discovered this by running various options through my predictive models. They told me, each time sales dropped, that contrary to popular wisdom, the solution was to raise the price. Eventually I came to understand why - the value being given had to match the price. Each time I listened to the predictive models on what the best price was, we would return to and exceed, our previous sales and profits.

In the beginning, I was pricing them at $9.99 a copy for my 1st Gen subs. 2nd Gen needed to be priced at $10.99, and then 11.99. 3rd Gen needed $11.99, then $12.99, then $13.99. 4th Gen started at $14.95 a copy and went up each year until they hit their current $24.95. 5th Gen subs went to $89.95 for a single stage. 5.5G subs started at $114.95 a single stage. And now 5.75G is making 5.5G look old, and the prices will go up to match soon.

None of this was something I was planning to do originally; this came out of the predictive models, and every time I used the prices they gave me, people initially responded with shock and then came to agree that the price was reasonable as they saw what the programs were doing.

So the price of 5.75G is going to go up to whatever the models tell me to raise it to. And the price of a single stage 6G is most likely to be $299.95 a copy, which is what the models showed me a couple years back.

Again, this isn't based on "what I want". This is based on what the predictive models show me is the price at which our majority of our core demographic is happiest with the price vs the value they get from the programs.

You don't see the highest end professional photography lenses going for cheap, and that's because they are the best on the market, and they do what other lenses can't do; they also require extraordinary skill, knowledge, experience, dedication, research, development, time, effort and cost to build. Our programs are the same. These (the latest technology generation) are the top of the line subliminals, the best money can buy. They require extraordinary knowledge, skill, effort, time, dedication, research, development, experimentation, experience and attention to detail to create. You're going to always pay a premium for the best on the market, no matter what it is. Car, photography equipment, makeup, computer, doesn't matter. The best of the best is always the most expensive and the most difficult and expensive to build.

Our goal is to produce the best subliminals that money can buy, and not just that, but the best subliminals that it is possible to create. Our target demographic is those people who can afford to pay a premium for the best. And as with anything that is top of the line and exceptionally expensive, when someone wants it enough, they will find a way to pay for it. It took me years to save up enough for my professional camera and lens set, but I did it. Canon and Nikon don't target the average consumer with their professional level lenses, but a lot of consumers end up on those lenses anyway, because they are a great value regardless of price because they do the best job that can be done, and they can be used for the rest of the photographer's life with one purchase.

And again, the same is true here: one purchase, and they're yours to use and benefit from forever.

We sell the highest end luxury subliminals on the market in our latest generation of subs. Luxury isn't cheap to create, and it isn't cheap to buy, either. And those who really want it will find a way.


RE: Shannon's Journal Discussion Thread, Vol. 5 - 4Kingdoms - 10-04-2019

Supply & Demand Subliminals=One Size Fits All

Indigo Mind Labs Subliminals=One Size Fits Most


RE: Shannon's Journal Discussion Thread, Vol. 5 - TouchyCat - 10-04-2019

(10-04-2019, 06:35 PM)Shannon Wrote: In the beginning, I was pricing them at $9.99 a copy for my 1st Gen subs.  2nd Gen needed to be priced at $10.99, and then 11.99.  3rd Gen needed $11.99, then $12.99, then $13.99.  4th Gen started at $14.95 a copy and went up each year until they hit their current $24.95.  5th Gen subs went to $89.95 for a single stage.  5.5G subs started at $114.95 a single stage.  And now 5.75G is making 5.5G look old, and the prices will go up to match soon.

How long have you been making subs? I'm interested to hear the story.

(10-04-2019, 06:35 PM)Shannon Wrote: So the price of 5.75G is going to go up to whatever the models tell me to raise it to.  And the price of a single stage 6G is most likely to be $299.95 a copy, which is what the models showed me a couple years back.

I think this is fair. I really do think your pricing model is justified.


RE: Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-04-2019

(10-04-2019, 07:03 PM)Karuniyado Wrote:
(10-04-2019, 06:35 PM)Shannon Wrote: In the beginning, I was pricing them at $9.99 a copy for my 1st Gen subs.  2nd Gen needed to be priced at $10.99, and then 11.99.  3rd Gen needed $11.99, then $12.99, then $13.99.  4th Gen started at $14.95 a copy and went up each year until they hit their current $24.95.  5th Gen subs went to $89.95 for a single stage.  5.5G subs started at $114.95 a single stage.  And now 5.75G is making 5.5G look old, and the prices will go up to match soon.

How long have you been making subs? I'm interested to hear the story.

I started making subs for myself back in 1992.  I started selling them on ebay in 2002 or 2003, IIRC.  That was when they were $9.99 a copy.

(10-04-2019, 06:35 PM)Shannon Wrote:
Quote:So the price of 5.75G is going to go up to whatever the models tell me to raise it to.  And the price of a single stage 6G is most likely to be $299.95 a copy, which is what the models showed me a couple years back.

I think this is fair. I really do think your pricing model is justified.

I can't think of a better way to do it. Smile


RE: Shannon's Journal Discussion Thread, Vol. 5 - Yous - 10-05-2019

(10-04-2019, 06:35 PM)Shannon Wrote: The price has to primarily please the target demographic, wouldn't you agree?  Supply and demand does not work with digital products, because the supply is always equal to the demand.  Every time someone "demands" it (buys it) they have a new copy that comes from the original on our servers, from which an unlimited number of copies can be made.

Yes, thats why I think in this case should be based in the demand. The demand will raise much more if there is enough people that can test that they really work much more better. 

Other possibility is that with the new prices there will be less people trying it but if the new subs works as we expect the demand will raise slowly but at the end It will do it anyway because it's worth it.


RE: Shannon's Journal Discussion Thread, Vol. 5 - lano1106 - 10-05-2019

I know few things about pricing. You definitely control and define your positioning with pricing and unless you are Walmart, it is usually a bad idea to compete with low pricing.

If you want to position yourself as the #1 on the market and you have result to back it up (I think you do), then yes can set a high price tag on your product.

but there are few things to consider:

1. You need think about some sort of ascension funnel for newcomers. Someone new stumbling on IML website for the very first time will most likely not buying a 1K+ product. That would be a too big leap of faith for most. You need to offer few low-entry products as a No BS test and slowly win their trust so that they get prepared for a bigger investment. For me, the No BS test product has been DMSI.

2. You need to respect the capacity of paying of your fanbase. If the ultra wealthy is your targeted audience, then no problem because money is no objection. they simply just want the best that money can buy. However, even if I would like to have a Lamborghini because it is the best exotic car that exist, I wont get one because I don't have the capacity to purchase it. You need account for that reality and I think that car manufacturers can inspire you few ideas how to do it. Selling a multi-stage program 1 stage at time or offering financing are probably 2 good options.

There is a sweet spot in pricing. Yes you can position yourself with high prices but above a certain threshold point, there will be less sales because many people cannot afford the price. If you go too high, sales can dry out. It is an art to set prices.

Another good strategy is flashsales...

You may want to check 'No BS price strategy' from Dan Kennedy for some good ideas on the topic.


RE: Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-05-2019

The challenge for us is that we sell a product that most providers of financing will not accept, from our experience so far. We have looked into that. We have considered trying to offer subscriptions, streaming the product on-demand, financing, etc. There does not at this time seem to be a very good option for us to do those things.

Furthermore, unless I am mistaken, you generally don't see things like financing options for a luxury product. They also don't go on sale.

I'm still figuring out what we will be doing in the end, but part of what I want to do is offer everything in 6G and basically have a unified and consistent product offering, instead of a patchwork of products scattered all over the place technology wise confusing our customers as to whether or not we actually do offer the best products on the market.


RE: Shannon's Journal Discussion Thread, Vol. 5 - Yous - 10-05-2019

For that last thing there could be the possibility of reordering the shop in generations instead of deleting everything previous of 6g. But I guess you don't think it's a good idea.


RE: Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-05-2019

(10-05-2019, 04:14 AM)Yous Wrote: For that last thing there could be the possibility of reordering the shop in generations instead of deleting everything previous of 6g. But I guess you don't think it's a good idea.

We already do that.  It still confuses people, unfortunately.


RE: Shannon's Journal Discussion Thread, Vol. 5 - Yous - 10-05-2019

(10-05-2019, 04:31 AM)Shannon Wrote:
(10-05-2019, 04:14 AM)Yous Wrote: For that last thing there could be the possibility of reordering the shop in generations instead of deleting everything previous of 6g. But I guess you don't think it's a good idea.

We already do that.  It still confuses people, unfortunately.

Yes, you can order de hole catalog as you want, is really practical but maybe there is a more intuitive way. Just an idea.


RE: Shannon's Journal Discussion Thread, Vol. 5 - THolt - 10-05-2019

Shannon when will work on this new sub begin?
Sounds very intriguing


RE: Shannon's Journal Discussion Thread, Vol. 5 - Shannon - 10-05-2019

(10-05-2019, 08:43 AM)THolt Wrote: Shannon when will work on this new sub begin?
Sounds very intriguing

I'm taking the rest of today off to try to get some rest, but I have been playing with various ideas for branching off of the first example of what I'm planning to build and release.  I officially start working on it tomorrow.