10-04-2019, 06:35 PM
The price has to primarily please the target demographic, wouldn't you agree? Supply and demand does not work with digital products, because the supply is always equal to the demand. Every time someone "demands" it (buys it) they have a new copy that comes from the original on our servers, from which an unlimited number of copies can be made.
If we based our pricing model on supply and demand, we would still be charging $9.99 a copy, because for a "subliminal" there is a flooded market.
However, we started using the current pricing model specifically because the profits kept going down each time we improved the programs. Why? Eventually I figured out that the price was perceived as being too low for the value given, and this made our customers suspect something was wrong. They stopped buying, because basically this created a sort of cognitive dissonance, which made them suspicious of being tricked, and thus uncomfortable.
I discovered this by running various options through my predictive models. They told me, each time sales dropped, that contrary to popular wisdom, the solution was to raise the price. Eventually I came to understand why - the value being given had to match the price. Each time I listened to the predictive models on what the best price was, we would return to and exceed, our previous sales and profits.
In the beginning, I was pricing them at $9.99 a copy for my 1st Gen subs. 2nd Gen needed to be priced at $10.99, and then 11.99. 3rd Gen needed $11.99, then $12.99, then $13.99. 4th Gen started at $14.95 a copy and went up each year until they hit their current $24.95. 5th Gen subs went to $89.95 for a single stage. 5.5G subs started at $114.95 a single stage. And now 5.75G is making 5.5G look old, and the prices will go up to match soon.
None of this was something I was planning to do originally; this came out of the predictive models, and every time I used the prices they gave me, people initially responded with shock and then came to agree that the price was reasonable as they saw what the programs were doing.
So the price of 5.75G is going to go up to whatever the models tell me to raise it to. And the price of a single stage 6G is most likely to be $299.95 a copy, which is what the models showed me a couple years back.
Again, this isn't based on "what I want". This is based on what the predictive models show me is the price at which our majority of our core demographic is happiest with the price vs the value they get from the programs.
You don't see the highest end professional photography lenses going for cheap, and that's because they are the best on the market, and they do what other lenses can't do; they also require extraordinary skill, knowledge, experience, dedication, research, development, time, effort and cost to build. Our programs are the same. These (the latest technology generation) are the top of the line subliminals, the best money can buy. They require extraordinary knowledge, skill, effort, time, dedication, research, development, experimentation, experience and attention to detail to create. You're going to always pay a premium for the best on the market, no matter what it is. Car, photography equipment, makeup, computer, doesn't matter. The best of the best is always the most expensive and the most difficult and expensive to build.
Our goal is to produce the best subliminals that money can buy, and not just that, but the best subliminals that it is possible to create. Our target demographic is those people who can afford to pay a premium for the best. And as with anything that is top of the line and exceptionally expensive, when someone wants it enough, they will find a way to pay for it. It took me years to save up enough for my professional camera and lens set, but I did it. Canon and Nikon don't target the average consumer with their professional level lenses, but a lot of consumers end up on those lenses anyway, because they are a great value regardless of price because they do the best job that can be done, and they can be used for the rest of the photographer's life with one purchase.
And again, the same is true here: one purchase, and they're yours to use and benefit from forever.
We sell the highest end luxury subliminals on the market in our latest generation of subs. Luxury isn't cheap to create, and it isn't cheap to buy, either. And those who really want it will find a way.
If we based our pricing model on supply and demand, we would still be charging $9.99 a copy, because for a "subliminal" there is a flooded market.
However, we started using the current pricing model specifically because the profits kept going down each time we improved the programs. Why? Eventually I figured out that the price was perceived as being too low for the value given, and this made our customers suspect something was wrong. They stopped buying, because basically this created a sort of cognitive dissonance, which made them suspicious of being tricked, and thus uncomfortable.
I discovered this by running various options through my predictive models. They told me, each time sales dropped, that contrary to popular wisdom, the solution was to raise the price. Eventually I came to understand why - the value being given had to match the price. Each time I listened to the predictive models on what the best price was, we would return to and exceed, our previous sales and profits.
In the beginning, I was pricing them at $9.99 a copy for my 1st Gen subs. 2nd Gen needed to be priced at $10.99, and then 11.99. 3rd Gen needed $11.99, then $12.99, then $13.99. 4th Gen started at $14.95 a copy and went up each year until they hit their current $24.95. 5th Gen subs went to $89.95 for a single stage. 5.5G subs started at $114.95 a single stage. And now 5.75G is making 5.5G look old, and the prices will go up to match soon.
None of this was something I was planning to do originally; this came out of the predictive models, and every time I used the prices they gave me, people initially responded with shock and then came to agree that the price was reasonable as they saw what the programs were doing.
So the price of 5.75G is going to go up to whatever the models tell me to raise it to. And the price of a single stage 6G is most likely to be $299.95 a copy, which is what the models showed me a couple years back.
Again, this isn't based on "what I want". This is based on what the predictive models show me is the price at which our majority of our core demographic is happiest with the price vs the value they get from the programs.
You don't see the highest end professional photography lenses going for cheap, and that's because they are the best on the market, and they do what other lenses can't do; they also require extraordinary skill, knowledge, experience, dedication, research, development, time, effort and cost to build. Our programs are the same. These (the latest technology generation) are the top of the line subliminals, the best money can buy. They require extraordinary knowledge, skill, effort, time, dedication, research, development, experimentation, experience and attention to detail to create. You're going to always pay a premium for the best on the market, no matter what it is. Car, photography equipment, makeup, computer, doesn't matter. The best of the best is always the most expensive and the most difficult and expensive to build.
Our goal is to produce the best subliminals that money can buy, and not just that, but the best subliminals that it is possible to create. Our target demographic is those people who can afford to pay a premium for the best. And as with anything that is top of the line and exceptionally expensive, when someone wants it enough, they will find a way to pay for it. It took me years to save up enough for my professional camera and lens set, but I did it. Canon and Nikon don't target the average consumer with their professional level lenses, but a lot of consumers end up on those lenses anyway, because they are a great value regardless of price because they do the best job that can be done, and they can be used for the rest of the photographer's life with one purchase.
And again, the same is true here: one purchase, and they're yours to use and benefit from forever.
We sell the highest end luxury subliminals on the market in our latest generation of subs. Luxury isn't cheap to create, and it isn't cheap to buy, either. And those who really want it will find a way.
Subliminal Audio Specialist & Administrator
The scientist has a question to find an answer for. The pseudo-scientist has an answer to find a question for. ~ "Failure is the path of least persistence." - Chinese Fortune Cookie ~ Logic left. Emotion right. But thinking, straight ahead. ~ Sperate supra omnia in valorem. (The value of trust is above all else.) ~ Meowsomeness!
The scientist has a question to find an answer for. The pseudo-scientist has an answer to find a question for. ~ "Failure is the path of least persistence." - Chinese Fortune Cookie ~ Logic left. Emotion right. But thinking, straight ahead. ~ Sperate supra omnia in valorem. (The value of trust is above all else.) ~ Meowsomeness!