(02-21-2016, 10:33 AM)apollolux Wrote: How much time and effort on average do you spend producing your YT content, and is it just one time or is it on a regular basis? I ask because even though you say it's effective and by doing it all yourself the ROI is insane I wonder if you feel your time can be better spent on another aspect of your business instead and eventually outsource this bit to someone "inexpensive but competent" down the line.
I like doing it, so I'm going to make it a regular thing. The content is sort of like marketing evolution; what works now based upon testing / tweaking and what do some people do based on theory that's really honestly poo poo (but they don't realize it).
So the content is something i like doing. I was even thinking about doing a recording of me talking to one of my business friends. Our conversations are always so example oriented where we're both talking about our businesses in such a rough and gritty nothing-held-back sort of way that I think it would do amazingly well for the relevant audience.
A few hours per day spent on a video that will bring me perpetual traffic isn't very much of a time investment. If each video needed continual work, then maybe I'd rethink it. But the time investment is almost nothing for me.
It will be great for branding as well as I'm already building a list from my current videos and the engagement with my subscribers is already pretty solid. And this is with me doing it as a minuscule little side project. If i devoted some real time to it there's no telling where things will be in 6+ months down the line.
I've been studying YT for quite a while, and I used to rank videos pretty easily in my SEO business in the past. So I sort of have my own little advantage for getting my videos in front of the right people, so to speak.
The one part of my business I might seriously outsource sooner than later is my traffic business. I only spend a 1 - 2 hours daily on it right now, and the rest is researching how to make my current systems better.
I want to focus on YT for a few reasons. Those subscribers / clients can be funneled into my higher programs where i show them how to properly use different business systems. Such as creating a system that can effectively use my traffic = they become a long term traffic client.
So there's a lot of different ways to look at this where i win out for a very minimal time investment. It will take time, yes. It will take tedious research to get solid content in place, yes. But I'm looking down the line right now at the long term benefits, and they look incredibly attractive right now.
