09-14-2016, 01:30 PM
(09-14-2016, 12:57 PM)CatMan Wrote:(09-14-2016, 12:26 PM)SargeMaximus Wrote: Yeah I've already done this with my entire family and extended family to various degrees.
Pattern interrupts are a good idea. What are they though and do you have any examples of ones I can use?
Hmmm, I guess you don't work door-to-door.
Yeah most people I come across are negative as f*ck. I, of course, know my product is solid but they don't, so it's not like they can tell right from the get-go.
Maybe I could use pattern interrupts with them?
A pattern interrupt is taking an interaction and steering it away from a conversation thread that is undesirable, exchanging a person's uncertain/negative state, for a positive one, or one of clarity. I'm very good at them, they've been invaluable, it's a great skill to have to reach the top, trust me. If you do it right, you can subtly steer interactions to good ends always, ALWAYS, and have people like you, develop great connections genuinely, and not think you're trying to tell them what to do, preach to them or what not etc.
Here is an example of one:
Guy 1: I hate this, this happened, that happened, people are so this...
Me: I honestly didn't realise you were going through all of that. You're doing real well, you're handling it way better than I thought. I don't think most could handle it the way you are, give yourself credit where credit is due. Take it slow, think clearly, and I have absolute faith in you, I know you will make the right choice. You've gone this far, clearly this will turn out to just be a bump in the road to you. I know you can do it. Few people nail things the first time, whatever happens, I believe in you. Give it your best shot, that's all anyone can ask of you, and all you can ask of yourself. You're doing the best you can. (At this point, if I know them and their humour and their current state well enough, which is almost always now with people...I'll jokingly tease them just the right way to get some laughter and smiles and break the previous negative disempowering state even more and make them get into a better state). Then, after the build up of them to break state to become confident and self assured, and the humour break state even further to being relaxed and happy and peaceful, I'll finish it off with a segue into another thread to remove this thread from thought to finish it off. "Wow...that actually reminds me of...", and then I drop in another semi-related thing that is positive and humourous. It has to be semi-related, or they can burn it and try to return to the old state. One tactic I use that is good is something funny and self deprecating about me, to show them I have issues too (maybe even worse depending on the issue) and they aren't alone, which builds them up and impoves the state a bit more. If that isn't relevant at the time, a funny story that they can relate to of someone else in the same realm is good. So, after chaining a couple of segues together probably, you are out of the old thread, and the person's state will be completely different, and they will know you broke them out of it and will be grateful. So many people I know thank me for this kind of thing, and are so happy to see me because they know I will snap them out of their funks. It's a great skill to have, you make a huge impression on people, and they value you a lot in their lives.
Interesting. Isn't that kind of like rewarding them for being negative though? I mean, if people realize that all they have to do is be negative around me to get positives, won't they just do it more often? Or am I misunderstanding?
(09-14-2016, 12:57 PM)CatMan Wrote: You can do the same thing with selling. Write down your most common objections, and common questions about the product for examples, and make sure you have ready made answers to them using pattern interrupts. That way you can preemptively cut down on losing potential sales. When you boil it down, it'll always boil down to a handful in any niche. Nail those, and it should be much smoother sailing.
I'll think on that, thanks. Though, to be completely honest, most objections I get (aside from the infamous "not interested") are valid (imo): just lost a job, no money, moving soon, don't think the value of the windows will replace the cost of extra heat, etc.
(09-14-2016, 12:57 PM)CatMan Wrote: Door to door is a form of interruption marketing, basically. I wasn't aware you do that. With something like that or telemarketing, you're already starting at a disadvantage. Not impossible, but tougher than it needs to be.
Is there any way you can sell your product otherwise?
I'm sure I could do anything I want, but I have no idea what else I could do. I've only ever done door-to-door sales and before that it was construction so I have no business/marketing experience.
(09-14-2016, 12:57 PM)CatMan Wrote: Or are you only allowed to go door to door. You will likely get much more qualified interest, and thus sales and relationships with customers, with another vehicle to sell than that. I call door to door and telemarketing "old school spamming", it's the same shotgun approach as spam email. It will beat people down, that's for sure.
No wonder you have a negative view of customers, as people tend to hate door to door sales and telemarketing. So the whole interaction starts off on the wrong foot.
Yeah. Well, I'm open to suggestions. Like I said, I'm green and don't know what else I could do.