09-02-2012, 09:52 PM
(09-02-2012, 08:27 PM)Shannon Wrote: Scientific research is entirely unnecessary to make this sell a million copies. The only thing I need is proper advertising on a big enough scale. Given the right type of and level of advertising, it would probably sell a lot MORE than a million copies. But I need to have something go big before I can afford a proper "scientific" study. I put scientific in quotes, because no matter how well done it is, or by whom, there'll be some group of "scientists" who refuse to believe the trials are valid for some reason or other. Even the best such studies are viewed by the scientific community as being only "suggestive" of what is true. In other words, unless they're repeated ad nauseum - at a cost of hundreds of thousands of dollars each, typically - nobody in "scientific" circles really even cares.
And the average consumer is so far in the other direction that they just need to hear from one person that something works, and they'll buy it, especially if said person is someone who has used it and gotten good results. So I'm not real worried about scientific testing yet, because A) I can't afford it, and B) it's not strictly necessary from a marketing standpoint.
I am, however, hoping that eventually I'll be able to do scientific tests and trials using my programs, because I know my products do work, and it would be nice to be able to add to the pool of "accepted evidence" in the scientific community, and use the results as advertising... but for the moment, the best I can do is this forum, and word of mouth advertising.
Regardless, it seems as if the scientific community can always find a way to believe whatever they choose to by picking the studies that support their chosen answer, or running one that will. Pretty scientific, huh? So obviously it's useless for convincing them. And most consumers don't need one done to believe their friend who used it that it works.
Anyone has any suggestions for how I can get at least one proper scientific study done on my stuff without bankrupting me, I'm all ears.
One reason people can always find a way to believe whatever they choose is because the scientific community needs to do multiple trials to confirm results. Very very often initial trials seemingly prove a hypothesis, but then repeated trials turn up with negative results, even when the trial parameters are almost the same. But that doesn't mean the scientific method is unreliable, just that it is a process of refutation (because of whatever bias, the people doing it can be a problem though). So any positive results from a single small scale trial may not mean what you want it to.
A small scientific trial would cost around $30k I think. But if you do that (successfully), then you definitely have some ammunition for PR. I'm not aware of any randomised, double blind, placebo controlled study of audio subliminals that has a positive result.
With a really small budget, you could approach and give away your products to people with thousands/millions of subscribers. Let them try it out. Their word of mouth will get you sales. YouTube celebrity partners could be an excellent source (probably a lot of luck needed there). You could also try making your own YouTube videos. Orabrush became well known from their videos. Orabrush is now in over 30,000 stores. They have a doctor as their top guy though. With many tongue cleaners on the market, that likely helped quite a bit. Proof, credentials, helps when you don't have a huge marketing budget. Don't allow any doubt in everyone else's mind that your product works.