Sleep Magic and Hyper Sleep

[Shannon]

Thanks. I typically create them for myself, and of course only release what works for me. HyperSleep and Sleep Magic were the programs I created for myself when I was in college, trying to commute 1.5 hours each direction, spend 8-12 hours a day at school, get this business off the ground and take care of a mother and grandfather who were needing it when nobody else would stand up and take responsibility for what needed to get done. Oh, and on top of all that, I was trying to maintain a romantic relationship with my girlfriend at the time. Needless to say, I didn't have much sleep time. I think I would never have made it without those programs.

Amusingly, I was in talks for national advertising for Sleep magic for a while, which fizzled. Then, I saw a pilot advertisement of the exact same type for a very, very similar product on TV. To me, it appeared that they'd decided this was simple and they would just cut me out and do it themselves; I don't know for sure if that's actually what happened. But without my expertise, whomever it was probably threw $150,000 to $250,000 down the drain and blew it big time with advertising that was very clearly created by someone who did not have the slightest clue about what this was all about. It might be simple on paper, but unless you really understand the technology, you're not going to get very far making it really work well.

Meanwhile, Sleep Magic is still kicking butt, and so is HyperSleep.

Maybe I'll be able to try again.