Alpha Male Testimonial by smash

[Shannon]

Maybe you could do your own randomised, double blind trial. But instead of a placebo, use 3 or more subs with measurable parameters (not a journal), that participants don't mind trying out. Not perfect, but at least it would be easy to get free participants. How about hiring a scientific research graduate student from a local college to perform the experiment? They might do it for a much lower price, or free!

I think you should focus on free marketing rather than advertising at this stage. That could get very expensive. If you have something new and fandangled, people who write or talk want to share it with their audience. But if you want to spend money I guess it can be done (if you have enough money)

http://www.fourhourworkweek.com/blog/201...ike-geary/

As for the piracy, contacting only reputable list owners/affiliates to partner with shouldn't worsen the problem too much. I think customers are much more of a threat in that department.

At the moment, I have to focus on upgrading and filling out the catalog and educating people through the forum here more than anything else. Eventually, when the forum is mature enough, I should be able to step back a little and focus more on other aspects of the business. Building the catalog, though, is a very important part of the whole process, and it takes a lot of my time, mental energy, research, development, experimentation, and focus.

I spent a long time thinking about how to set up a double blind test, and it's simply not realistically possible with the resources I currently have at my disposal. I have done a number of blind and double blind tests for myself, and they always produce positive results, but that doesn't mean anything to anyone else because it will just be taken as advertising fluff.

I am actually gearing up to do some leg work finding possible options for this in local colleges and a friend tells me that independent psychologists might be a good direction to go for this testing also. The time is coming that I will be able to do this big time, but there are a lot of threads in play right now that are not fully dealt with, which are dividing my attention and energy too much to be effective in that area at the moment. So I'm focusing on developing the ideas I have come up with, and building out my catalog.

We're relying heavily on this forum for advertising, word of mouth, as well as using Google Adwords. There are other forms of advertising that will be coming online in the coming year or two as well, and I believe that you're going to see this take off like... well, like a jet with engines firing up one at a time, here, pretty soon. Once I get some of the major distractions dealt with (mainly building the big guns in the catalog), we'll be able to focus on a lot of other things. And if one of those "engines" fires before that happens... say Stop Smoking Forever becomes a successful nationally marketed product in other marketing directions, for instance... we'll just have more money to invest in the business.

It's not going quickly... I have been working this for seven years now, and even with all the wonderful people I have lending help now it's not going as quickly as I would like just yet...but it is going, and the success of the business as a whole is growing exponentially. It's going to get there, but first, I have to finish doing a few things that nobody else is doing/has done, which means a lot of creation work. I'm definitely looking forward to when the majority of the catalog is built.