Alpha Male Testimonial by smash

[Shannon]

One reason people can always find a way to believe whatever they choose is because the scientific community needs to do multiple trials to confirm results. Very very often initial trials seemingly prove a hypothesis, but then repeated trials turn up with negative results, even when the trial parameters are almost the same. But that doesn't mean the scientific method is unreliable, just that it is a process of refutation (because of whatever bias, the people doing it can be a problem though). So any positive results from a single small scale trial may not mean what you want it to.

I'm aware of this. I wasn't calling the scientific method into question. On the contrary, I'd really love to be using the scientific method more (through formal studies) to make my products better by better understanding how well they work, and exposing any weaknesses I cannot see through my forum.

A small scientific trial would cost around $30k I think. But if you do that (successfully), then you definitely have some ammunition for PR. I'm not aware of any randomised, double blind, placebo controlled study of audio subliminals that has a positive result.

Okay, $30,000 is a lot better, but still more than I can do at the moment, especially for a single study. As for the studies, there are hundreds of them that come down both for and against... the issue is finding them, and then determining which ones are actually done in a manner that makes them valid, and not done wrong out of either bias or ignorance of the subject.

With a really small budget, you could approach and give away your products to people with thousands/millions of subscribers. Let them try it out. Their word of mouth will get you sales. YouTube celebrity partners could be an excellent source (probably a lot of luck needed there). You could also try making your own YouTube videos. Orabrush became well known from their videos. Orabrush is now in over 30,000 stores. They have a doctor as their top guy though. With many tongue cleaners on the market, that likely helped quite a bit. Proof, credentials, helps when you don't have a huge marketing budget. Don't allow any doubt in everyone else's mind that your product works.

That's pretty much the point of having the free stuff we have. The issue otherwise is, free samples work best with a product that gets used up. Digital products aren't like that, and we already ave to deal with piracy as things stand. But we're working on some youtube advertising, and I'm thinking that's going to make a big difference. I also have something in the works for doing some national advertising.

Realistically, though, I think keeping all doubt out of people's mind that my products work is impossible. If I only show the positive, people will say it's not realistic, and suspect they are being lied to. If I show any negative at all, some people will ignore everything and focus on what they want to believe in that direction. The only thing I can do is let people say what they will, and try to work from there. There's no such thing as 100% here because there are people out there who will not believe it works no matter what I say or do, or even what they themselves experience with the products!