Shannon's Journal Discussion Thread, Vol. 5

[Shannon]

Isn't today the "birthday" of IML/subliminal-shop? If so, congrats, may the company live long and strong!
Thank you Shannon for all the value you bring to us customers. You have my support.

Subliminal shop/IML was not started on August 1st.  The subliminal business was officially started on August 1st, 2005 and it became IML in 2009 or 2010 after Andrew and I partnered and I moved the business away from eBay, as I recall.  I had been doing subliminals as a smaller scale thing from 2003 to 2005 before that for people who were interested.  Before that, starting in 1992, I was doing research and development on them and building them for myself and my family. On August 1st, 2005 I got serious because I had to have a backup plan for paying off my student loans for college, which student loans I had no job to pay off at the time, and which college I was basically nagged into going to by my mother, who was of the Old Guard who believed that School>College>40+ years working for the government>Retire was the best one could do.

Before it was known as IML/Sub Shop, I was running it on eBay as "Ultrasonic Subliminals".  I know Keith remembers that.  But eBay got greedy and I realized that a 14+ hour day was netting me some ridiculously pathetic amount after they raised their fees and added more, and then I had so much stupid cheap competition.  So I moved away from eBay and Andrew and I started IML, which originally wasn't even called IML.  But I don't remember what we called it at first...  something that I remember thinking sounded gawd-awful when I heard it last, lol.

August 1st is the date that I started selling on eBay to the mass Market, IIRC.  So 2021-2005=16 years since I started selling them on the worldwide stage.