Shannon,
I've worked with some e-commerce companies and what has been vital for their success is working actively with their product pages to increase their placement in organic searches on Google, I.e. SEO. If you don't do this i think you can gain lots of added sales by better understanding what your target group search for online to attract new customers. There I'd also lots to do in the field of paid results to know when to pay for exposure and when not to pay.
I've worked with some e-commerce companies and what has been vital for their success is working actively with their product pages to increase their placement in organic searches on Google, I.e. SEO. If you don't do this i think you can gain lots of added sales by better understanding what your target group search for online to attract new customers. There I'd also lots to do in the field of paid results to know when to pay for exposure and when not to pay.
