Shannon's Journal Discussion Thread, Vol. 5

[Shannon]

Hi Shannon.

I gave your new pricing strategy some thought:

I’ve run LTU for a year and I can say that the price of usd1500 is fair. But two problems arise when setting the price to that
1) it’s almost impossible to communicate the value of a product fully, especially when it’s something so personal as related to your emotional health, and life.
2) subliminals isn’t a common thing to use so people may be a bit sceptic to it

Let’s say that the marketing factor diminish the value by 30% and the unconventional method of using subliminals diminish the value by 30%. Then you have 1500*0,4=600 left. I think that’s a better price to sell LTU for, for at least some more time until you have gotten clinical trials going. LTU is helluva product and by setting the price as high as you have you loose out on getting first time customers using the pinnacle of your products, which is what you need to do to create people who advocate not only your business but your type of product that is largely unknown to most people.

Using your logic, we can pull any number out of a hat and use it in place of your 30%.  You start with an admission that the current price is fair, and then go on to make arguments to lower the price, which are all already negated by your initial statement that the price is fair.  The arguments you make for lowering the price are based on conjecture, and use what are effectively random numbers.  We could easily adjust those numbers up or down to arrive at whatever number we want to.  Interesting that you arrived at the original introductory price of $600 US.  

I see your argument and understand it, but your reasoning is suspect, as is your result.

Now that said, the next time I release this program the price will be different because since releasing that program, I have become aware of some variables that were not available to me to consider, which may force me to use a price that is other than optimal.  We shall see how that plays out when the time comes.