09-13-2016, 05:32 PM
WARNING: No talk of pussy and women in this post. Entrepreneur stuff.
Looooong day. But super productive and motivated. Can honestly say that today was one of the most productive days ever. Set up a free, open source e-mail marketing and automation suite. If any of you do e-mail marketing, or need e-mail marketing automation, check out Mautic. It's full-featured, and has automation functions that you only find in the big boys, like Marketo or InfusionSoft. You can send your e-mails through PHP Mail, SendGrid, Amazon SES, etc.
I'm quite pleased. After a few more tests, I can transfer my lists from Aweber and cancel that service, saving myself about $120/month, which I can then funnel into Facebook Ads. I'm on an epic business scaling quest right now, so funds are going to be tight until then. I was really, really nervous about this, but something DMSI is taking away that fear. I'm being bold and moving with action. I'm also learning at a VERY, VERY fast rate. And, I'm being crazy creative with my business.
I was looking into automation in the first place because I came up with a really dope idea, but couldn't find an e-mail service provider that would let me execute it. Well, I did -- GetResponse -- but they kept rejecting my e-mail lists. Soooo, I kept searching. That's how I stumbled across Mautic. It allows you to create automated e-mail funnels with conditional branches AND scoring.
For example, my basic funnel is this: When you're added to a particular list, say... my eCommerce list, you don't get anything for seven days. Then, on day seven, you get a free "Introduction to eCommerce" guide. After that, for 29 days... you pretty much get slammed with affiliate offers relating to eCommerce, lol. That's worked okay for awhile. What I wanted to do is automatically move more responsive people to other lists, where I'll then send them higher dollar offers.
Mautic allows you to apply "scores" to people on your list based on the actions they take. So, in the automated funnel, I can designate that opening an e-mail is worth +5 points. Clicking a link is worth +15 pts. Making a purchase is worth +20pts. Then, when the person hits a certain threshold -- say, 40pts -- that person is moved from the "General Population" list to the "High Dollar Prospect" list. And the high dollar prospect list has a different funnel, just higher dollar amounts. But the same concept applies. Once they reach 60pts, I can move them to another HIGHER list. Eventually, I'll have a list consisting of people willing to pay $200 - $300 for a product or software or whatever it is I want to market to them.
And to build my list, I'm making a ton of free eCommerce info-products and telling affiliates that they'll get 100% commissions for promoting.
So yeah. Busy day. Finished configuring Mautic on a fresh new server. Then, polished off the sales page for an upcoming product. Finished my business cards and fliers for this marketing event this weekend (if anyone's in the NC area and wants to get exposed to the IM field, come on down and I can get you in the event for free -- hotel's on you, tho). Mindmapped some new niches for eCommerce. Gonna hit that HARD in the next few months.
DMSI's benefits clearly expand beyond sex. Crazy.
Looooong day. But super productive and motivated. Can honestly say that today was one of the most productive days ever. Set up a free, open source e-mail marketing and automation suite. If any of you do e-mail marketing, or need e-mail marketing automation, check out Mautic. It's full-featured, and has automation functions that you only find in the big boys, like Marketo or InfusionSoft. You can send your e-mails through PHP Mail, SendGrid, Amazon SES, etc.
I'm quite pleased. After a few more tests, I can transfer my lists from Aweber and cancel that service, saving myself about $120/month, which I can then funnel into Facebook Ads. I'm on an epic business scaling quest right now, so funds are going to be tight until then. I was really, really nervous about this, but something DMSI is taking away that fear. I'm being bold and moving with action. I'm also learning at a VERY, VERY fast rate. And, I'm being crazy creative with my business.
I was looking into automation in the first place because I came up with a really dope idea, but couldn't find an e-mail service provider that would let me execute it. Well, I did -- GetResponse -- but they kept rejecting my e-mail lists. Soooo, I kept searching. That's how I stumbled across Mautic. It allows you to create automated e-mail funnels with conditional branches AND scoring.
For example, my basic funnel is this: When you're added to a particular list, say... my eCommerce list, you don't get anything for seven days. Then, on day seven, you get a free "Introduction to eCommerce" guide. After that, for 29 days... you pretty much get slammed with affiliate offers relating to eCommerce, lol. That's worked okay for awhile. What I wanted to do is automatically move more responsive people to other lists, where I'll then send them higher dollar offers.
Mautic allows you to apply "scores" to people on your list based on the actions they take. So, in the automated funnel, I can designate that opening an e-mail is worth +5 points. Clicking a link is worth +15 pts. Making a purchase is worth +20pts. Then, when the person hits a certain threshold -- say, 40pts -- that person is moved from the "General Population" list to the "High Dollar Prospect" list. And the high dollar prospect list has a different funnel, just higher dollar amounts. But the same concept applies. Once they reach 60pts, I can move them to another HIGHER list. Eventually, I'll have a list consisting of people willing to pay $200 - $300 for a product or software or whatever it is I want to market to them.
And to build my list, I'm making a ton of free eCommerce info-products and telling affiliates that they'll get 100% commissions for promoting.
So yeah. Busy day. Finished configuring Mautic on a fresh new server. Then, polished off the sales page for an upcoming product. Finished my business cards and fliers for this marketing event this weekend (if anyone's in the NC area and wants to get exposed to the IM field, come on down and I can get you in the event for free -- hotel's on you, tho). Mindmapped some new niches for eCommerce. Gonna hit that HARD in the next few months.
DMSI's benefits clearly expand beyond sex. Crazy.
