(07-25-2016, 10:52 AM)heavysm Wrote: Just a thought, but have you read The Boron Letters by Gary Halbert?
I just picked it up as it was recommended to me, but I enjoy the old school analysis of marketing and persuasive writing.
I'm also looking for a relatively affordable copy of Breakthrough Advertising by Eugene Schwartz. Need to build up that bookcase of the persuasive writing masters, though my current shelf is bursting at the seams with fiction and metaphysics.
You have any book recommendations for a budding copywriter?
You know, I have The Boron Letters on my Kindle, but I couldn't get into it. Got to a point in the book fairly early on where he was giving out nutritional advice like an authority... well, turned me off for some reason. Now I think I may have overreacted. Maybe I should exercise some willpower and try to get to his sales advice at some point.
Anyway, my way of starting out was by following this:
http://www.thegaryhalbertletter.com/news...rience.htm
I don't have all the books, but I think I may have to get the rest of them and set aside the time to read them.
I also bought John Carlton's Simple Writing System 1.0 quite a while back and I've been revisiting it every year basically. Just now I found out there's a 2.0 update released, I have no idea what it's about but I figure it could only be better. It's decently priced as far as full-featured copywriting courses go and I enjoy his style very much, so it was a no-brainer for me when I bought it. http://simplewritingsystem.com/
Other than that, I've been copying by hand successful sales letters from here. http://swiped.co/
Basically that's it. Anything else I try to get from actual work with clients.
Edit: Now I'm reading the SWS 2.0 sales letter and I'm definitely hooked. Can't get enough of John Carlton for some reason. But I'll probably get the rest of the books first. Get the timeless stuff right before learning anything else.
