I'm guessing that a lot of the business oriented people here are looking forward to BASE 6G. I just have to play things by ear and adapt according to how things develop. You've lasted on BASE quite a bit longer than i did for my initial attempt at a second run, so kudos to you for sticking it out up till now.
Just a thought, but have you read The Boron Letters by Gary Halbert?
I just picked it up as it was recommended to me, but I enjoy the old school analysis of marketing and persuasive writing.
I'm also looking for a relatively affordable copy of Breakthrough Advertising by Eugene Schwartz. Need to build up that bookcase of the persuasive writing masters, though my current shelf is bursting at the seams with fiction and metaphysics.
You have any book recommendations for a budding copywriter?
Just a thought, but have you read The Boron Letters by Gary Halbert?
I just picked it up as it was recommended to me, but I enjoy the old school analysis of marketing and persuasive writing.
I'm also looking for a relatively affordable copy of Breakthrough Advertising by Eugene Schwartz. Need to build up that bookcase of the persuasive writing masters, though my current shelf is bursting at the seams with fiction and metaphysics.
You have any book recommendations for a budding copywriter?
