Ivaylo's BASE 2.0 Journal

[Ivaylo]

Hey heavysm, it seems that I've missed your mention of LLFC before. Focus and concentration are great, as long as what I'm doing is interesting to me.

In terms of copywriting, when I'm actually writing for a niche that I identify myself with (or at least moderately enjoy learning about the subject), my clients are nothing but impressed with the depth of understanding in my writing and they always comment on it.

When the niche is not that interesting to me, on the other hand... unfortunately I inevitably get a "let's get it over with" mentality. I still produce copy that my clients are happy with, but nowhere near what *I* would be satisfied with.

I'm thinking that positioning myself as a writer for those few niches I'm comfortable in is going to solve a lot of my problems in this area... as well as giving me the confidence to change my pricing model (and potentially vastly increasing my income) as you suggested before.

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By the way, that's a perfect illustration for what I meant before. Every piece of programming seems to be there for me, but somehow I somewhat often fail to create for myself the right circumstances for me to express it. Or at least I don't feel any assistance from BASE to do so. Your advice though, if I understood it correctly, seems like pure gold for me - thanks!

One thing I can definitely attribute to BASE is destroying my mental wealth ceiling. Over each stage I was slowly planning bigger and bigger projects and i knew it was because the limits of what i thought was possible had expanded.

That's why i know i can smash results for my clients and demand a higher rate for my copy biz (and so can you!). I'm modeling and studying some of the legends in copy right now such as John Carlton, Gary Bencivenga and Clayton Makepeace. It's literally just about making sure you get the right connections and practicing to the point where your copy can produce consistent results, client after client after client (which is roughly the process i used to develop my traffic biz - funny huh?)

Fascinating to see that you've mentioned the three copywriters that I would consider my biggest influences. I know this is the model they use (and all other serious earners), but somehow I got stuck on Upwork doing projects I'm bored with.

I think it's exactly my wealth ceiling that needs to be destroyed. Again, sounds like a job for E2 since three rounds of BASE didn't do the trick for me. Much appreciated advice, heavysm!