The razors on my lips, the poison in my kiss (AM6 Second Run - S6)

[chaosvrgn]

I'll then take the original ad, duplicate it, change it to target the new lookalike audience

How do you change the ad to target the new lookalike audience - how do you know what changes will be helpful and what characteristics the new audience has?

stratos: https://www.facebook.com/business/help/465262276878947

Here's step-by-step instructions on how to create a lookalike audience and target it with an ad.

Here's the thing -- using the ad philosophy I said above, I actually don't need to know what characteristics the new audience has, as the Facebook ad platform has automatically optimized the audience for me.

I'm building the lookalike audience off my Facebook Pixel. The data in my Facebook Pixel consists of people who have clicked through one my ads and viewed the content. You accomplish that by setting your ad to target the "view content" standard event. So, now my lookalike audience is completely based upon people that will most likely be EXTREMELY interested in my product. In stage 2 of the optimization funnel, I take the ad, set it to target the lookalike audience, but this time I set the conversion on "add to cart."

That way, it's now gathering even more fine data an already honed lookalike audience. After a few days, I create ANOTHER lookalike audience based on the "add to cart" data, create a third duplicate and I tell Facebook to push for purchase conversions.

The problem with this ad philosophy is that it takes about 4-5 days at $5-10 a day EACH STAGE to get the data you need to create good lookalike audiences.