The EMPIRE Strikes Back (UMS v.3)

[Ampersnd]

Stage 3, Day 27,

Whoa. Stage 3 is about to end soon.
Making improvements on my Jiu Jitsu product user interface; functionality is essentially done.
Might be able to get the latest version on my sales page soon, and start ads up again.

[Ampersnd]

Stage 3, Day 29,

I've been an interesting combination of lazy and productive.
On Saturday, I got up at 11 am and wound up developing my martial arts tracker until I completed it, and had a full customer version available for download.
But I missed Jiu Jitsu; I skipped other things. I didn't eat from breakfast until about 10 pm, barring little snacks.

On Sunday, I rewrote the sales copy, the banner image design, and a new set of Facebook ads.
But I also skipped my martial arts training, and I haven't exercised all weekend.
Skipped the shower on Friday.

Granted, the weather's been crap all weekend.

But now, I can ease off the gas pedal, since now I just need to optimize my sales copy and Facebook ads.
It's been about 1 hour and I have a click-through-rate of 5.7-7.2% between the two ad versions. Not bad.

[Ampersnd]

Stage 4, Day 2,

I've had version 3.0 of my Jiu Jitsu tracker out since Sunday. Have been running ads since Monday; have gotten 103.13 CAD with an ad spend of 35.13. That's about 3.0 ROAS. Pretty good; as long as I keep getting sales, which is likely.

The Facebook ad stats are fine; my sales page conversion rate is 0.66%, which is about the same as previous versions, but I'd like to get it to 1-2%.

I've also been vibe-coding a new Google Chrome extension, and it's been coming along decently quickly; with about 2 hours of work, I've blown past my expectations about "hard" it is to get something up and running. Literally, you use the regular Extensions menu and point to a code folder on your computer; that's literally it. From there, you iterate.

[Ampersnd]

Stage 4, Day 4,

I've made a bit more money from my sales page, and the ROAS is currently at about 2.5, but I know that I can get it higher somehow.
Made a bit more progress on my Chrome extension progress, but I'm bumping up against the inevitable need to link things up to a cloud-managed database for the sake of tracking my progress.

Tonight, I'm finding myself brain-rotting a bit with video games and watching videos. I have a long drive tomorrow, so it's not a huge deal (my usual routine is slightly different)

[Ampersnd]

Stage 4, Day 11,

As of yesterday, I've hit a new phase of how I'm feeling about money. I'd label it as "Rage Against the Results"; it's an intractable conflict between the positive beliefs about money I'm instilling in myself and the currently immobile set of results I'm observing.

The program I'm following says: "Get emotionally aligned with the feeling of having your results. Then follow whatever practical action-based hunches you feel, then the process and the results MUST come."
I do these things, but then I can't help but notice that the money is not coming in as intended.
In fact, my Facebook ads - and my sales page - are doing WORSE than they were a week ago. As in, no sales for 4-5 days.

One positive aspect is that I'm not abandoning the money-based tasks; I used to make two attempts at something, then get "bored" with it (probably subconscious avoidance) and jump back into intellectual pursuits.