08-27-2015, 09:11 AM
I never would have guessed that the primary audience for a productivity product is "women over 35", by a stupidly large margin. My overall click-through male:female ratio is 1:14, while my target group had almost 1:1 ratio.
That's with a gender-neutral ad. I think I'll save some money and target women only next time. I guess I should also rewrite the 2000 word sales copy to appeal to women. From now on, I'm dropping 5-10 bucks on ads even before I have the actual product. I've heard other people do this, but now it really clicked for me.
That's with a gender-neutral ad. I think I'll save some money and target women only next time. I guess I should also rewrite the 2000 word sales copy to appeal to women. From now on, I'm dropping 5-10 bucks on ads even before I have the actual product. I've heard other people do this, but now it really clicked for me.
