So, I went over what's changed... now to see what I can change in the future.
I think I'm understanding where my wealth ceiling lies...
One thing I'm realizing is that I need to get really good at promoting my own services. It has always been easy for me to write copy for whatever niche I find interesting, but in this case there's emotional investment. Like a surgeon not being allowed to operate on his family members.
I know what I'm worth (my clients tell me so), but I seem to resist finding ways to appeal to people's emotions. Since I've worked for myself for as long as I could remember, I was always focused on what works, rather than how to present it to anyone else in understandable terms. Now I'll have to learn to understand how other people see the value of what I do... which is completely new terrain for me.
I think once I figure this out, I'll be able to both do my marketing and evaluate with greater accuracy how much to charge for my services. (as well as what business I'm actually in, in marketing terms -- I'm having a strong intuitive hit that tells me I'm not in the sales text writing business)
I think I'm understanding where my wealth ceiling lies...
One thing I'm realizing is that I need to get really good at promoting my own services. It has always been easy for me to write copy for whatever niche I find interesting, but in this case there's emotional investment. Like a surgeon not being allowed to operate on his family members.
I know what I'm worth (my clients tell me so), but I seem to resist finding ways to appeal to people's emotions. Since I've worked for myself for as long as I could remember, I was always focused on what works, rather than how to present it to anyone else in understandable terms. Now I'll have to learn to understand how other people see the value of what I do... which is completely new terrain for me.
I think once I figure this out, I'll be able to both do my marketing and evaluate with greater accuracy how much to charge for my services. (as well as what business I'm actually in, in marketing terms -- I'm having a strong intuitive hit that tells me I'm not in the sales text writing business)