08-20-2018, 05:46 PM
Think of it this way: Brad Pitt (or insert any sexy celebrity here) suddenly shows up - but he's not alone. You notice he has two other guys he's palling around with. Those two guys obviously have Brad's interest/trust/whatever. Their value, by association, is automatically upgraded. They'll get attention, too...especially if Brad seems unattainable. The other dudes have cred via association, but may be a more "realistic" option than Brad.