06-10-2018, 10:54 AM
(This post was last modified: 06-10-2018, 10:57 AM by SargeMaximus.)
So I'm also reading "Money: Master the Game" by Tony Robbins.
Very good book. Now that I'm making money I can focus on putting it to good use.
Anyhow, as always, some amazing insights from Tony that I think could help in the development of DMSI. Observe:
The issue talked about on pages 39 & 40 regards organ donation. They found that some countries were low (like Germany with only 12% agree to donate their organs) while other countries (like Germany's neighbor Austria) were much higher (99%!).
The defining factor they found was not religion, culture, or what have you but simply this:
"In countries with the lowest donor rates, like [Germany], there is a small box that says "check here if you want to participate in the organ donor program." In countries with the highest, rates, like [Austria] the form says "Check here if you DON'T want to participate in the organ donor program."
That's the secret! Nobody likes to check boxes!"
Fascinating, isn't it? How do I see this applying to DMSI? Observe again:
"If a problem is too overwhelming, we tend to just freeze and do nothing. Or we do what's been decided for us. It's not our fault. It's the way we're wired. The problem with organ donation is not that people don't care, it's that they care too much. The decision is difficult and complicated, and many of us don't know what to do. "and because we have no idea what to do, we just stick with whatever has been chosen for us." says Ariely."
In my experience with the 8.5 I finger-blasted, I definitely experienced her thinking too much. Perhaps she cared too much.
In my own experience, I know that if I have a good script (like in sales) things are so much easier and successful than if I have to consider too many factors. Likewise, if you present too much info to a customer, they will shut down and "need to think about it" whereas if you streamline and simplify the experience, they will buy far more readily the exact same product.
Anyhow, I thought that was some good stuff to share.
Very good book. Now that I'm making money I can focus on putting it to good use.
Anyhow, as always, some amazing insights from Tony that I think could help in the development of DMSI. Observe:
The issue talked about on pages 39 & 40 regards organ donation. They found that some countries were low (like Germany with only 12% agree to donate their organs) while other countries (like Germany's neighbor Austria) were much higher (99%!).
The defining factor they found was not religion, culture, or what have you but simply this:
"In countries with the lowest donor rates, like [Germany], there is a small box that says "check here if you want to participate in the organ donor program." In countries with the highest, rates, like [Austria] the form says "Check here if you DON'T want to participate in the organ donor program."
That's the secret! Nobody likes to check boxes!"
Fascinating, isn't it? How do I see this applying to DMSI? Observe again:
"If a problem is too overwhelming, we tend to just freeze and do nothing. Or we do what's been decided for us. It's not our fault. It's the way we're wired. The problem with organ donation is not that people don't care, it's that they care too much. The decision is difficult and complicated, and many of us don't know what to do. "and because we have no idea what to do, we just stick with whatever has been chosen for us." says Ariely."
In my experience with the 8.5 I finger-blasted, I definitely experienced her thinking too much. Perhaps she cared too much.
In my own experience, I know that if I have a good script (like in sales) things are so much easier and successful than if I have to consider too many factors. Likewise, if you present too much info to a customer, they will shut down and "need to think about it" whereas if you streamline and simplify the experience, they will buy far more readily the exact same product.
Anyhow, I thought that was some good stuff to share.
