Magnus' journal

[Shannon]

The AM program is designed around the concept that a strong, healthy, self sufficient man is a man who naturally and automatically becomes attractive to women, because that is what their genes tell them to look for. So instead of trying to make you into X, Y or Z for her... to attract her... to get her to have sex with you... AM says, "To hell with women, let's fix me, and women can take a hike." That is, incidentally, how you become that strong, healthy, self sufficient man: you stop focusing your efforts externally, and start focusing them internally. This culture we live in is so heavily focused on the external that the internal, the self, frequently needs to crash and burn before it gets ANY notice at all... and even then, most people don't know what to do about it, or what it needs! Alpha Male is designed and intended to make an impact in improving a man's mental and emotional core by getting rid of limiting, faulty, useless, unhelpful and unhealthy beliefs, ideas, responses, reactions and attitudes.

To put it another way, when your car's engine (internals) needs to be repaired, would you fix it by polishing the car's rims and giving it a wax and polish (externals)?