Good points by Shannon and Chaos. I think Cozy's point (he can correct me if I'm wrong) is that the majority of people require positive reinforcement from others in order to attain and maintain their value. In that regard he is right and the "proof" is how people are often unable to break free of the chains that is the outside world or more specifically, the thoughts and opinions of the outside world.
As far as subs go, the greatest moments of freedom I've had have come from when a subliminal has allowed me to reduce/temporarily eliminate my concern for the outside world and when I am able to generate my own happiness from within and without the approval of society. It doesn't last long but I love the feeling. The next frontier for subliminals would be in allowing people to maintain such a state for longer periods of time if not indefinitely.
EDIT: Forgot to add, there are a number of individuals who walk this Earth who generate most/all of their own approval and happiness. So they do exist. Its just that they're outnumbered.
As far as subs go, the greatest moments of freedom I've had have come from when a subliminal has allowed me to reduce/temporarily eliminate my concern for the outside world and when I am able to generate my own happiness from within and without the approval of society. It doesn't last long but I love the feeling. The next frontier for subliminals would be in allowing people to maintain such a state for longer periods of time if not indefinitely.
EDIT: Forgot to add, there are a number of individuals who walk this Earth who generate most/all of their own approval and happiness. So they do exist. Its just that they're outnumbered.