Does the gender of the voices make a difference?

[Jones]

Does the gender of the voice in a subliminal recording have ANY bearing on its efficacy?

i.e. do women respond better to a female voice, and men respond better to a a male voice?

It's the speaking in first person, present tense that made me wonder about this.

Just curious.

JOnes

[Shannon]

Absolutely gender of voice makes a difference.

In general, both men and women respond better to a female speaker's voice, although I have found that using both at once has an effect in a different direction that overrules and overpowers any lesser effect adding in a male voice might have, so I use both at once.

EDIT: Unless the sub is mono-gender usage only, and then in some cases, that gender of voice will be the only one used, depending on the goals of the sub.

[Jones]

Thanks!