The biggest issue I personally have with the new design is that I wouldn’t use a drop down menu to display (and sell) the variety of subliminals. Your unique selling point is subliminals and BWE, let that be shown in full glory at first glance, let it be open and let it be a given that you sell quality subliminals, now it just seems to want to hide itself from the visitor. Also the ‘shop’ menu with included submenu is now on the same value level as the other menu items, which undermines the quality and importance of the subliminals itself (The forum and faq aren't on the same level of importance as the subliminals are).
I also prefer to have the simple list from the previous layout of subliminal categories on the left column. In its current form it’s more tedious and takes more time to get a good overview of the different categories that you offer.
The color palette is with too much emphasis on white, too much purity is dull. It needs something to clash with, give it an edge. You already use different shades of blue in your logo, make use of it, especially with having it in the form of a solid menu-bar (instead of having a selective color in the form of a mouse-over) which would put more trust and stability on the whole website.
Even though it still a remnant from the old layout, the welcome text also needs to be more in your face, it’s too stretched out which gives it an idea that it’s a boring, long text, even though there aren’t that many words used. I also recommend putting a few testimonials on the frontpage.
I also prefer to have the simple list from the previous layout of subliminal categories on the left column. In its current form it’s more tedious and takes more time to get a good overview of the different categories that you offer.
The color palette is with too much emphasis on white, too much purity is dull. It needs something to clash with, give it an edge. You already use different shades of blue in your logo, make use of it, especially with having it in the form of a solid menu-bar (instead of having a selective color in the form of a mouse-over) which would put more trust and stability on the whole website.
Even though it still a remnant from the old layout, the welcome text also needs to be more in your face, it’s too stretched out which gives it an idea that it’s a boring, long text, even though there aren’t that many words used. I also recommend putting a few testimonials on the frontpage.
