The New BASE Sub

[Shannon]

I'm referring to the tendency of businesses these days to focus on getting whatever they can NOW and forget the customer or long term viability. The way to become truly successful is to focus on keeping the customer, and to do that you have to focus on them, not their money. Flash-in-the-pan is a term that refers to something being very interesting or exciting, but only for a very brief time. It refers to the old gold rush days when people would use pans in streams to sort the gold from the sand. When there was a "flash in the pan" it was a brief reflection of light that told you there was something interesting there. It came to be used as reference to a brief but very interesting thing that does not last. In this context, it means the business is designed to die in exchange for a fast profit. What I'm aiming for is a long term steady growth viable business model that keeps getting stronger over time instead.