Why is subliminal programming more effective than hypnosis?

[Imagine]

Hopefully this doesn't affect Subliminal Shop's sales... but i've read somewhere that hypnosis is more for intuitive/emotional type of people, and subliminals for mental/intellectual types. I can see the validity in that statement. Some people are more right brain/imagination oriented, and others left brain/logically oriented. I guess the question you need to ask yourself is, "Do I consciously choose to make a change, but find that my subconscious tends to doubt itself? Or do I subconsciously know I should make a change, but consciously doubt myself?" The real answer though is to just use whatever works in bringing about the results you seek.