How long does it take to form a habit?

[Shannon]

One study doesn't mean a damned thing. There are studies done all the time that contradict one another, for as many reasons as there are grains of sand on the each. Unfortunately, when the layman readsy about a study, they believe that every new study must be "the truth" as opposied to "a possible truth", because they ignore the qualifiers in the statements. They do this because they assume that science - and anything labeled "scientific" - is automatically infallible.

It's not.

Hundreds of studies have been done on whether or not subliminals even have an effect, for decades and decades, and even after all this time, about half of them still insist that there's nothing to subliminal messaging! "Science" is only just recently coming to the point of tipping the scales in favor of the (long established) fact that they do work, when created and used properly. A lot of people can be heard exasperatedly saying, "Duh!" to that one.

But just because one study says something, doesn't mean jack. The scientific method relies on repetition of experiments and studies to generate a serious possibility that something might be true. Not is... might be. So maybe 66 days on average is right... maybe it's not... maybe the "news" left something out... maybe the study is flawed... maybe the numbers are only valid for certain factors, or in certain directions... and on and on.