It's interesting because when I first tried to read the book I tuned out, found it hard to understand, fell asleep etc. It went over my head. I wasn't really ready for it at the time. But now it's making much more sense.
As Andrew said if it was common sense we wouldn't have the economic issues we are having. If you were brought up in a family learning that wouldn't you already be rich?
I had a look at the Cashvertising website and it hits me as a smooth talking guy with not much substance. He says he can sell anything to anyone but he lost my sale as soon as I seen him in a labcoat.
I am just a beginner in copywriting but I see some blatantly bad stuff in there.
I am well aware that presenting yourself as an 'expert' such as in a labcoat can persuade people, but only if it is appropriate. In this case it just looks stupid and he wasn't able to sell to me.
He is right, his headline stopped me from buying his book.
He uses generic quotes such as "one of the largest direct copywriting firms in the world." Which makes people fill in their own blanks. The people I know of who are legit have specifically stated where they worked, such as Dan Kennedy with Guthy-Renker.
He is quoting himself on a page written by himself, it's like he has just taken these generic techniques and thrown them onto the page.
Anyway, that's the first impression I get.
-Ben
As Andrew said if it was common sense we wouldn't have the economic issues we are having. If you were brought up in a family learning that wouldn't you already be rich?
I had a look at the Cashvertising website and it hits me as a smooth talking guy with not much substance. He says he can sell anything to anyone but he lost my sale as soon as I seen him in a labcoat.
I am just a beginner in copywriting but I see some blatantly bad stuff in there.
I am well aware that presenting yourself as an 'expert' such as in a labcoat can persuade people, but only if it is appropriate. In this case it just looks stupid and he wasn't able to sell to me.
Quote:FACT! Over 83% of people read headlines only. Your headline MUST stop them or your advertising will likely fail.
He is right, his headline stopped me from buying his book.
He uses generic quotes such as "one of the largest direct copywriting firms in the world." Which makes people fill in their own blanks. The people I know of who are legit have specifically stated where they worked, such as Dan Kennedy with Guthy-Renker.
Quote:"And it doesn’t matter one bit whether you’re a corporate giant or a mom & pop pizza shop," says seasoned ad veteran Drew Eric Whitman.
He is quoting himself on a page written by himself, it's like he has just taken these generic techniques and thrown them onto the page.
Anyway, that's the first impression I get.
-Ben
