11-02-2017, 03:21 PM
About half-way through that book. It's very enlightening. Also re-affirms much of what I knew about sales (like how lowering price in order to sell doesn't create value, and actually depreciates it).
I'm getting all kinds of ideas of how to improve my own sales ability, but I'm also getting ideas on how DMSI can help us users become better "products" to the female consumer.
Just some initial ideas based on where I'm at in my mind currently:
- People want to get a "steal". As in, they want to get a higher valued item that is mistakenly marked down. Think of walking into a tailor shop, finding a $2000 suit marked at $200 by accident. That kind of thing. Demonstrate that our product is worth more than the price being asked.
- We need to know, at least intuitively, what the customer wants to accomplish with our product. This is key, otherwise, how can we deliver?
- Grant Cardone says: " People buy for 2 reasons: 1 to solve a problem, and 2 for love and to feel good"
- If people decide to buy, they are MUCH easier to sell immediately. ("Add ons" i.e. "Would you like fries with that?"). Grant Cardone says "People seem to use this second purchase to justify the first" but he also says to suggest the add-ons only AFTER the first sale is completed/signed.
- In lin e with add-ons, add more value without increasing price whenever possible. So, you don't want to DECREASE price (in our case this could be non-monogamy, casual relationships, whatever is our price for a girl to keep us) but adding value that can't be gotten elsewhere would be good (no idea what this could be with girls. Something that doesn't make us beta but also adds value)
- BIG one (mentioned elsewhere on the forum) is the "hungry/desperate vs. IDGAF mentality"
Grant Cardone (a multimillionaire, all because of his methods) suggests:
"Now is the time to let your customers know you are hungry. It's NOT the time to act like you don't need their business. There is an old saying that tells people to "fake it till you make it" Well, this doesn't apply here! Instead, you want to "act hungry to make sure you don't end up hungry"[...]
No one likes people who act like they are better than others or so important that they don't need your business. Everyone appreciates someone who goes the extra mile and really shows others that he or she wants, needs, and values others' business. You will never create a powerful, solvent, prosperous, and abundant economy with an attitude of arrogance. [...] People who are looking for reasons NOT to do business with you won't tolerate any egotism." - "If you're not first, you're last" page 115.
To that end, perhaps ego balancing and humility would be good additions for DMSI.
I'm getting all kinds of ideas of how to improve my own sales ability, but I'm also getting ideas on how DMSI can help us users become better "products" to the female consumer.
Just some initial ideas based on where I'm at in my mind currently:
- People want to get a "steal". As in, they want to get a higher valued item that is mistakenly marked down. Think of walking into a tailor shop, finding a $2000 suit marked at $200 by accident. That kind of thing. Demonstrate that our product is worth more than the price being asked.
- We need to know, at least intuitively, what the customer wants to accomplish with our product. This is key, otherwise, how can we deliver?
- Grant Cardone says: " People buy for 2 reasons: 1 to solve a problem, and 2 for love and to feel good"
- If people decide to buy, they are MUCH easier to sell immediately. ("Add ons" i.e. "Would you like fries with that?"). Grant Cardone says "People seem to use this second purchase to justify the first" but he also says to suggest the add-ons only AFTER the first sale is completed/signed.
- In lin e with add-ons, add more value without increasing price whenever possible. So, you don't want to DECREASE price (in our case this could be non-monogamy, casual relationships, whatever is our price for a girl to keep us) but adding value that can't be gotten elsewhere would be good (no idea what this could be with girls. Something that doesn't make us beta but also adds value)
- BIG one (mentioned elsewhere on the forum) is the "hungry/desperate vs. IDGAF mentality"
Grant Cardone (a multimillionaire, all because of his methods) suggests:
"Now is the time to let your customers know you are hungry. It's NOT the time to act like you don't need their business. There is an old saying that tells people to "fake it till you make it" Well, this doesn't apply here! Instead, you want to "act hungry to make sure you don't end up hungry"[...]
No one likes people who act like they are better than others or so important that they don't need your business. Everyone appreciates someone who goes the extra mile and really shows others that he or she wants, needs, and values others' business. You will never create a powerful, solvent, prosperous, and abundant economy with an attitude of arrogance. [...] People who are looking for reasons NOT to do business with you won't tolerate any egotism." - "If you're not first, you're last" page 115.
To that end, perhaps ego balancing and humility would be good additions for DMSI.
