10-24-2016, 07:41 PM
(10-24-2016, 12:49 PM)stratos Wrote: Chaos, how do you mature a facebook pixel? is that where you run FB ads, put a pixel further down the funnel and then do a lookalike audience based on that?
Ideally, you'd place the Pixel on every page at every step of the funnel. You want it to collect as much data as possible. And yes, once it had about 100 pixel fires, you'd create a lookalike audience from it.
I'm going to experiment with creating lookalike audiences from my e-mail list soon, though.
