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[Shannon]

My understanding of the internal mechanism is this.

As you live, you see, hear and experience things in various amounts of repetition. Those things you experience the most frequently, or the most traumatically, become what your subconscious creates your "automatic program" from.

Now let's say you have 87,660 repetitions of the thought "I'm a loser." and it's the biggest pile of thoughts concerning yourself. That's going to be your prominent belief about yourself. And, all the "piles" of thoughts that are generated from that thought are going to be added to every time you have it. Let's say you have this thought, and it's associated thoughts, 12 times a day, and it's been happening for 20 years. That's your 87,660 repetitions.

And, every time you try (consciously) to think something else, you get this thought dominating the other. Let's say you're trying to do affirmations and you repeat the thought "I am a winner" every time you have the thought "I am a loser". The net result? "I am a winner cancels out "I am a loser", but nothing is gained because you still have 87,660 repetitions of loserville in storage. Affirmations require a lot of time, effort and discipline to replace old beliefs.

Subliminals, and more specifically, my subliminals, operate in a different way. They allow massive repetition without effort or conscious involvement. So the conscious is free to do whatever it wants while the process is going on. Let's say I was to create a program and the script was nothing more than "I am a winner." Let's say I can create a subliminal that remains comprehensible and delivers 20,000 repetitions per hour. In less than four hours, you have more than as many repetitions of "I am a winner" as you do "I am a loser."

If that was all it took, everyone would be fine. But there's other factors to consider. Each belief and statement recorded in memory has a certain degree of emotional impact associated with it, and that multiplies it's "weight". It's also tied to other thoughts, beliefs and emotional impacts. They all have weight, and they all tend to homeostasis interconnectively - they tend to maintain "what is" amongst themselves individually, and as a whole.

So in the end, 4 hours of "I am a winner" resulting in 20,000 repetitions must first be processed, and then it must deal with the effect of all those webs of interconnected beliefs, their emotional impact, and their tendency to stay where and what they are. This is why we have scripts that say more than just "I am a winner." When you deal with all facets of an issue, or as many as you can, the whole group weakens and it's ability to maintain itself as an intersupportive homeostatic presence weakens, and then eventually diminishes. Then it's replaced by the new programming, which requires several times more repetitions because it lacks supporting emotional connection at first.

Once the dominant group is coming from the subliminal, it begins to be self supportive, and self regenerative. You start naturally having thoughts of "I am a winner," instead of "I am a loser". If "I am a loser does sneak through, while the two are relatively equal, you tend to notice it as consciously jarring, and resist it with "No, I am a winner." Once the new programming is strong enough, it will continue to generate it's own growth and momentum, and you don't need the subliminal anymore.

Of course then you have the outside world throwing it's garbage at you, and if that is counteracting the self generating growth of the "I am a winner" group faster than that group can operate, the result will be that eventually the garbage you're receiving externally will again become dominant, and you'll either need to use the sub again for a refresher, or you'll need extended usage to build that belief up so much it becomes too strong to change.