Day 56,
Got two sales within two hours on Friday, but otherwise, that's it despite having Facebook ads running.
The statistics of traffic toward my sales page are terrific.
On 180 CAD, I've gotten 1020 clicks, $0.18 CPC, a 2.75% click-through-rate.
Even better for "all", where I get repeat clicks: 1,776. $0.10 CPC, and a 4.78% click-through-rate.
Two sales for the week makes up a 0.2% conversion rate (a buy). The industry standard - 2 percent - would mean I'm at 1/10th of where I could be with some refinement.
But with those two sales, I've recouped 60% of my ad purchasing.
Edit: I didn't check my emails; I made another sale 20 minutes ago. So I've recouped 90% of my ad purchasing. Meeting with my business coach tomorrow and we'll talk about the copy on the sales page. And the source of that sale? ... Gumroad, not Facebook (go figure!)
Got two sales within two hours on Friday, but otherwise, that's it despite having Facebook ads running.
The statistics of traffic toward my sales page are terrific.
On 180 CAD, I've gotten 1020 clicks, $0.18 CPC, a 2.75% click-through-rate.
Even better for "all", where I get repeat clicks: 1,776. $0.10 CPC, and a 4.78% click-through-rate.
Two sales for the week makes up a 0.2% conversion rate (a buy). The industry standard - 2 percent - would mean I'm at 1/10th of where I could be with some refinement.
But with those two sales, I've recouped 60% of my ad purchasing.
Edit: I didn't check my emails; I made another sale 20 minutes ago. So I've recouped 90% of my ad purchasing. Meeting with my business coach tomorrow and we'll talk about the copy on the sales page. And the source of that sale? ... Gumroad, not Facebook (go figure!)
UMS v2 Journal (current) || Overcoming Fear 5.75G Journal
