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Let's discuss the principles of success - Artemis - 06-13-2014

Like many of you I've read a lot of articles on being success, either in relationships, in business or personal/mental health. A lot of this stuff is gold, and a lot of it is either OK, or complete crap.

I want to discuss with you some of these principles and figure out which ones really work, and why.

I'll summarize something I discovered in an article today:

Quote:Businesses that give more than they extract from customers are far more sustainable than businesses who take everything they can get. When you chase money and do everything you possibly can to get it, you can end up harming your finances.

The author lists Amazon, Google, and a few other sites that follow this methodology. I admit these businesses are huge, and they offer great product, but the authors viewpoint on this seems like a negative belief.

I'm going to use Apple as an example. Apple makes wonderful, very well designed products, but anyone who knows anything about computers knows it's prices are marked up a ridiculous amount. The actual technology in most Apple computers is usually worth only a fraction of what Apple sells it for.

This seems like the type of business who extracts every penny out of their customer and yet they've been very successful. So it seems that as long as you offer great product and have great marketing your product will sell no matter what.

Are the customers just perceiving that they got more than what they paid for are is their something I'm not understanding?