Day 72,
Sales are slowing down. I had a video ad that was extremely high performing, but it did well for clicks, not sales.
I'm talking 0.04-0.05 USD per click, and a 14-16% Click-Through-Rate. However, virtually no sales, where my previous setup gave me a 0.7-1.0% conversion rate for sales (from the perspective of the sales page).
I need to create a new video ad for Facebook, and re-gear the campaign toward sales.
Sales are slowing down. I had a video ad that was extremely high performing, but it did well for clicks, not sales.
I'm talking 0.04-0.05 USD per click, and a 14-16% Click-Through-Rate. However, virtually no sales, where my previous setup gave me a 0.7-1.0% conversion rate for sales (from the perspective of the sales page).
I need to create a new video ad for Facebook, and re-gear the campaign toward sales.
UMS v2 Journal (current) || Overcoming Fear 5.75G Journal
